BTI Research

55% of top legal decision makers adopted a new world view. They are changing the filter through which they look at and manage legal affairs. The result of almost 2 years of surprises, changes, new demands and circumstances — clients are looking at their world differently. And these are likely…

Money talks. But it says different things to different people — and it’s not always the message law firms want to send. This is true about the most current (and recent) round of raises. This is how associates are thinking about it:28% of associates appreciate the pay bump but nothing…

10 industries will be growing a lot faster than all others. Of these, 6 will accelerate more rapidly than the other 4 — but they all have a good head of steam. It breaks down like this. The first group shows the largest increases in both need and spending. They…

Separating signal from the noise drives success. And this is exactly what top legal decision makers are encountering right now. Clients are sorting out: Streams of new information Scientific and unscientific opinions Evolving regulatory frameworks Potential new variants New workforce demands New and recurring questions from management All this in…

It's instinctive. Clients (and potential clients) thinking about hiring you search the internet for your firm by name. They may want to browse, look for ideas, or just get their head in the game. A named search is a proxy for your brand’s reach and strength. We analyzed the relative…

You’ll find 60 words in the typical sentence written in the 1500s. This word count gradually drifted down to 21 in 1850 or so. It dropped to 19 words in 2000. And the trend continues to this very day — where we are at 16 words on average. It’s a…