Michael Rynowecer, Author at The BTI Consulting Group

1 in 3 Law Firms All In on AI

The biggest, most unexpected surprise for 2025? Law firm leaders tell us it's Generative AI. Both the doubters and the lovers agree on 2 things: Generative AI can upend the traditional law firm model in ways no one saw coming The change can hit a lot faster than anyone ever…

Michael RynowecerOctober 9, 2024

The Mad Clientist

Why Law Firms Prioritize Leadership Over Culture

Lawyers believe leaders drive culture. And lawyers are more interested in learning about leadership than culture. This is the exact opposite of corporate America — who want to learn about culture about 2x as much as leadership.It has been this way for 20 years. Google Trends reveals lawyers search for…

Michael RynowecerAugust 14, 2024

The Mad Clientist

Warning: New Generation of Law Firm Leaders Want to Crush You Like a Bug

New law firm leaders bring change. And some are bringing aggressive change — trying to bend the legal landscape to their advantage. If this means crushing you like a bug — no worries — it's just business. They plan to win and win big. In 2015 the largest 30 law…

Michael RynowecerAugust 7, 2024

The Mad Clientist

Inside the Law Firm CMO Shuffle

Law firms continue to try to up their marketing game. At the same time — CMOs are trying to escalate their careers. This can be a match made in heaven — or a disaster. It also drives demand for top CMOs and turnover in first-chair marketers. We canvassed more than…

Michael RynowecerJuly 31, 2024

The Mad Clientist

6 Hard-Earned Lessons from Veteran Law Firm CMOs

In the high-stakes world of law firm marketing, hindsight is 20/20. We asked over 150 seasoned law firm Chief Marketing Officers (CMOs) what advice they'd give their younger selves or to a newly minted CMO. Their responses paint a vivid picture of the challenges and triumphs in our unique corner…

Michael RynowecerJuly 24, 2024

The Mad Clientist

Top Searched for BTI Client Service All-Stars 2024 by Name

As of July 15, 2024, we experienced a 72.3% increase in searches in 2024 compared to 2023. More and more clients are looking for superior client service. The BTI Client Service All-Stars site has become the go-to destination for finding and validating the attorneys who clients single out as delivering…

Michael RynowecerJuly 17, 2024

The Mad Clientist

ICYMI: Check out the Latest Insights from The Mad Clientist

Discover the elite in litigation — the law firms who strike the most fear into their competitors. Recently, interest in the BTI Fearsome Foursome has surged, reflecting a growing recognition of their prowess. Learn innovative strategies to justify and implement rate increases in today's competitive legal landscape, where client expectations…

Michael RynowecerJuly 10, 2024

The Mad Clientist

Celebrating the Most Feared in Litigation

For nearly 15 years, top legal decision makers have singled out the law firms they don’t want to see on the other side of the table in litigation. And these days, the most feared law firms in litigation have been on the upswing — as we’ve seen increasing traffic to…

Michael RynowecerJune 26, 2024

The Mad Clientist

5 Ways to Increase Your Rates — No Matter What They are Now

Imagine paying exorbitant hourly rates for legal advice and receiving exactly what you expect — no surprises, no breakthroughs, no game-changing insights. Now imagine this again in a world where 70% of clients want new and breakout ideas to help them. These rates becomes even more mundane. The BTI Consulting…

Michael RynowecerJune 12, 2024