For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
Every change impacting corporate counsel has a multiplier effect on client service. Each change makes it exponentially harder to deliver excellent client service. And – it has been a record year for change. These drive the 5 new behaviors separating the BTI Client Service All-Stars 2025 from everyone else. The…
Corporate counsel find themselves in the middle of more matters impacting business operations than ever. This means they’re impacting revenue and profit more than ever. Their CEO’s expect real-time response and practical insights. Corporate counsel input is now a critical input to decisions about market disruption and regulatory volatility. There…
Law firms may seem to move in lockstep. Not so when it comes to growth strategies. CMO mandates prove just how far apart firms really are. These marketing leaders are running point on their firm’s growth bet. Each mandate is a signal about where the firm is today, and where…
Legal complexity isn’t just a fact of life. Add volatility and unpredictable regulatory changes, and you get chaos. It creates jolting changes in client needs and expectations – with no notice. This is no trend. It’s life as a corporate counsel. It’s an evolutionary leap in business and law. It’s…
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