For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
Law firms make a lot of bets. On Talent – Technology – Markets – Leaders and CMOs for instance. These bets offer keen insight into the market, competition, and the skills which can make or break your marketing and BD. This is one reason we asked 121 law firm marketing…
What a difference three years makes. Just three years ago, directories were on the upswing with clients – 28% of corporate counsel valued attorney rankings. But our latest survey of over 350 corporate counsel reveals a sharp decline in enthusiasm: Only 4% still find rankings valuable 18% like them but…
It's a psychological minefield trapping even the brightest of legal minds. Prospect Theory – developed by psychologists Daniel Kahneman and Amos Tversky in 1979 – explains how people make decisions when facing uncertainty. It especially applies when outcomes are unknown. The following 4 key insights help you eliminate the negative…
Law firms’ outlooks on the legal market are as divided as the nation. We asked more than 1,000 attorneys and client-facing business professionals in December 2024 how they saw the economic outlook for 2025 for their firms. The results look like this: 29.5%% see 2025 as an amazing year 67.8%…
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