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We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
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We help you and your firm catapult your business development skills, culture, and mindset—fast.
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Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
Class actions continue to grow in size and complexity. Clients want firms treating class actions as an enterprise risk instead of an isolated litigation. Please join me in congratulating the law firms clients point to as the Class Action Powerhouses and Leaders: The BTI Class Action Powerhouses 2026 Arnold &…
The new commercial litigation claims directly impact clients’ business operations and revenue – adding tremendous pressure to corporate counsel to respond quickly. Please congratulate the Commercial Litigation Powerhouses and Leaders: The BTI Commercial Litigation Powerhouses 2026 Alston & Bird Arnold & Porter DLA Piper Duane Morris Faegre Drinker Gibson Dunn…
More than 64% of companies are increasing their litigation budget with most of the increase going to outside counsel. The old playbooks are officially obsolete – or limit firms to lower-rate work. The outsized litigation premium goes to the fast, flexible, and fearless counsel. Please congratulate the Complex Commercial Litigation…
Thoughts and expectations speak louder than words. Clients change their expectations of law firms all the time – and don’t tell them. Corporate counsel are too busy with their own sets of challenges. And few law firms ask. And this time, it’s about Gen AI – not as a tool,…
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