For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
So much going on. So little bandwidth. It’s a stressor and a challenge. This clash is pulling law firm CMOs into new roles – some expected, others uncharted. Our ongoing surveys with law firm marketing leaders uncover a clear shift in roles and responsibilities. The new roles look like this:…
Throw Paul, Weiss in this group too. You would almost think these firms were the hottest high-tech IPOs. Their growth and margins are stunning. They developed a competitive moat with strategies and approaches few firms use – or even try. The spoils go to the disruptors – and these firms…
It’s a stark dichotomy. Corporate counsel today find themselves in one of two camps: either seizing strategic opportunities to change the business – or focusing on improving compliance and warding off risk. Either camp creates one of the most compelling business development opportunities for law firms – fueling new growth…
It’s the job of a lifetime. Or the job absolutely no one wants. I have worked with at least 4 high PEP firms where no one wanted to lead. The managing partners were ready to step down. No one wanted to step up. They all merged. At other firms, runoff…
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