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Latest Insights from The Mad Clientist

Hell No We Won’t Go: Partners Respond to RTO Mandates

| The Mad Clientist | No Comments
Partners love their independence. Make it LOVE their independence. Remote work was the license for more independence — and a changed lifestyle for so many. And the Return to Office mandates are as much about taking this treasured independence away as it is about anything else. Maybe more. Hell No…

The Business Development Shift: Momentum or Mirage

| The Mad Clientist | No Comments
As 2024 opened, 53% of attorneys and marketers believed business development would be harder for the year. Fast forward to 2025 — it seems it’s a new world — or at least a changed world. We just finished asking more than 1,000 attorneys and law firm marketers the same question…

The 31 Most Searched-for Law Firms of 2024

| The Mad Clientist | No Comments
Clients are looking. Partners are looking. Associates are looking. Everyone is checking. Every search matters. But are they looking for your firm? The digital-first world is full of searches — and the more they search for you, the better. Every search from every corner impacts new business, brand, culture, hiring…

Meet the Winner of the Annual BTI Holiday Card Contest

| The Mad Clientist | No Comments
As is The Mad Clientist’s annual tradition, I asked local students to create drawings for our holiday card contest. All the entries were outstanding — but this one won top honors. ∗  ∗  ∗ Wishing you a wonderful holiday season and a happy, healthy, and prosperous new year. From everyone…
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