For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist

More than 64% of companies are increasing their litigation budget with most of the increase going to outside counsel. The old playbooks are officially obsolete – or limit firms to lower-rate work. The outsized litigation premium goes to the fast, flexible, and fearless counsel. Please congratulate the Complex Commercial Litigation…

Thoughts and expectations speak louder than words. Clients change their expectations of law firms all the time – and don’t tell them. Corporate counsel are too busy with their own sets of challenges. And few law firms ask. And this time, it’s about Gen AI – not as a tool,…

Labor-only firms are offering tools to predict issues and map out jurisdictional issues and requirements. General Practice firms are leading with industry-specific strategies and avoidance. Both are winning formulas and the firms able to merge the 2 strategies will stand out most. Please congratulate the Employment Litigation Powerhouses and Leaders:…

Clients are facing a 7-way onslaught of issues in labor & employment. More of these claims are reaching CEO’s offices because of public scrutiny and business implications. Please congratulate the Complex Employment Litigation Powerhouses and Leaders: The BTI Complex Employment Litigation Powerhouses 2026 Fisher Phillips Jackson Lewis Jones Day Littler…
Fill out my online form.