MBD is forced to do a lot more with a lot less – and the implications are stark.
BTI Benchmarking Law Firm Marketing
& Business Development 2025:
Budgets and Staffing
Revenue is up. Attorney headcount is up. Attorney marketing support is down. MBD spend as a percent of revenue is down.
Less MBD support for attorneys at midsize and smaller firms than pre-pandemic
All firms in the Am Law 200 spend proportionally less than pre-pandemic
Am Law 30 firms are the only group showing increases in attorney support levels
Spending on client development soared as a percent of the MBD budget since the pandemic
The largest firms are scaling for growth. All others are falling behind.
See exactly where your peers are putting their marketing and business development money to drive growth, boost client development, and outpace competitors with the BTI Benchmarking Law Firm Marketing & Business Development 2025: Budgets and Staffing.
Inside You'll Find:
Key spending and budget benchmarks
Marketing budget as a percent of revenue
Budget breakdowns by firm size
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- Am Law 30
- Am Law 31-100
- Am Law 2nd Hundred
- Firms Outside the Am Law
6 trends defining legal marketing today and where it’s headed
Core staffing figures
Marketing FTEs
Support for equity partners
Support for attorneys
Strategies driving MBD decisions across firms of all sizes
Order TodayWhat These Benchmarks Mean for You and Your Firm
Use these benchmarks to get the money and staff you need.
Supporting attorneys with more MBD resources draws out the willing and engaged. These are your future rainmakers – and cultural drivers. It is part of the fundamental firm infrastructure. And it will pay off for years to come. Act now.
The Divide: Biggest 30 Firms Bulk Up, All Others Fall Behind
The race is on to embed business development into firm culture. The Am Law 30 has the lead – but nothing is stopping other firms from jumping in.
The only good thing about self-imposed barriers? They can be removed.
- It’s a rare chance to bulk up before others act or even catch on
- Make outsized growth part of your firm’s culture before your competitors wake up
- Boost your MBD investment as a percent of revenue now
Those who wait will watch the winners from the sidelines.
Methodology
BTI Benchmarking Law Firm Marketing & Business Development 2025: Budgets and Staffing is based solely on in-depth online surveys and telephone interviews with leading legal marketing executives. Each cycle, BTI reaches out to leading legal marketing executives at a wide range of law firms from the Am Law 30 to firms outside the Am Law 200.
This research is independent and unbiased—no law firm or organization other than BTI sponsors this study.
Contributors are granted confidentiality at the individual and organizational levels.
Executive Summary
Firms with fewer resources (especially when it comes to staff) have no choice but to outsmart everyone else. More money alone won’t win the game – how firms allocate these resources will determine their future.
See exactly where your peers are putting their marketing and business development money to drive growth, boost client development, and outpace competitors with the BTI Benchmarking Law Firm Marketing & Business Development 2025: Budgets and Staffing.
For a more in-depth look at the BTI Benchmarking Law Firm Marketing & Business Development 2025, download a complimentary copy of the executive summary or reach out to BTI Consulting with any questions.
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