BTIConsulting, Author at The BTI Consulting Group

The Most Searched for Law Firms of 2022

You have many people to thank. So many constituencies are searching for law firms — for so many reasons. Think Elon Musk, associates, potential lateral partners, and of course clients and potential clients. They all want to know, so — they search. And this is only one reason I love…

BTIConsultingJanuary 25, 2023

The Mad Clientist

The Law Firms Top Legal Decision Makers Recommend Above All Others

There is no better source of inbound leads than the unsolicited recommendation from one top legal decision maker to another. And they all recommend firms — more often informally than not. This is how the unsolicited law firm recommendation travels. More than 2/3 of these decision makers hire the first…

BTIConsultingNovember 30, 2022

The Mad Clientist

The 50 BTI Client Service All-Stars Most Viewed by Clients — and Everyone Else

Clients are always looking for the best client service. They look within their existing law firm relationships, prior relationships, and suitors. They listen intently to peers — and they come to the BTI Client Service All-Stars. While every BTI Client Service All-Star gets their fair share of searches and page…

BTIConsultingSeptember 14, 2022

The Mad Clientist

The 1 Important Thing You Can Learn from the Day I was Blindsided in Business Development

It suddenly dawned on me — I was in the office for the day. It was a Friday at 11 AM or so, and you don’t want to be in the office on a Friday. I immediately went through my mental list of clients, projects, and prospects to find a…

BTIConsultingAugust 10, 2022

The Mad Clientist

Women Associates Name 122 Law Firms as Best at Cultivating Women’s Highest Job Satisfaction

Women associate job satisfaction levels are 13.5 percentage points lower than men. Women are only 1/5 as interested in law firm brand when evaluating where to stay and go with their careers. 62% of women associates see limited or no commitment to helping them in their careers. This explains why…

BTIConsultingAugust 3, 2022

The Mad Clientist

Associates Point to 76 Firms Best at Providing Access to the Training They Think They Need

The biggest benefit of being an associate is the opportunity to learn. Training is a direct line to learning. Associates divide training into what they want and the training they need. They don’t always overlap. These associates highlight the 76 firms who stand out as stronger than all others. We…

BTIConsultingJuly 29, 2022

The Mad Clientist

Did Interest in Digital Marketing Just Pass Business Development?

Don’t look now, but interest in law firm digital marketing just passed interest in business development. We jumped on Google Trends to get a sense of how law firms are looking at marketing and business development since the pandemic started — and now, as we move into a hybrid work…

BTIConsultingJuly 6, 2022

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Unprompted Communication

Unprompted communication is ongoing — and targeted — dialogue with clients. Legal decision makers see value in firms able to anticipate required information before being asked, including case-specific as well as general communication about upcoming issues they might face. Also, learn what it is exactly and what it means, according…

BTIConsultingApril 20, 2022

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Advising on Business Issues

Legal decision makers look for informed opinions and recommended courses of action. Concrete advice provided with an understanding of business implications separates clinical analysis from higher-value, contextual counsel. Also, learn what it is exactly and what it means, according to clients. Corporate counsel rank the following firms as best at…

BTIConsultingApril 20, 2022

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Handling Problems

Legal decision makers want you to be professional enough to acknowledge a problem — and be prepared to present a path for moving forward. They expect accountability and action. Also, learn what it is exactly and what it means, according to clients. Corporate counsel rank the following firms as best…

BTIConsultingApril 15, 2022