BTIConsulting, Author at The BTI Consulting Group

Clients Name the 32 Law Firms Best at Gen AI Litigation

Gen AI litigation isn’t a tsunami. It’s a dike riddled with mission-critical leaks. Seeping into contracts, supply chains, data governance, IP and beyond. Always surfacing in high-stakes, business-critical ways. Corporate counsel see it everywhere. The seepage. Red flags. No playbook. This insidious creep is splitting law firms into 2 major…

BTIConsultingOctober 8, 2025

The Mad Clientist

9 4th Quarter BD Hacks to Own 2026

Volatility. Regulatory headwinds. Impatient CEOs. Strategic mandates. All are colliding with disruptive technology. You get one thing: relentless, unexpected and urgent mission-critical demands on clients. A potent formula for outside counsel to develop business – and score serious relationship points. And there is no quarter like the 4th quarter for…

BTIConsultingOctober 1, 2025

The Mad Clientist

7 Forces Driving Litigation Higher and Harder

Buckle up. Litigation spending on outside counsel is jolting up again. 64% of corporate counsel are increasing their litigation spending in 2026. More clients plan 10% increases than we have seen in over 10 years. Why? There is no escape. Clients face an avalanche of new (and old) litigation –…

BTIConsultingSeptember 24, 2025

The Mad Clientist

Clients Single Out the 98 Most Feared Law Firms

98 law firms instill more fear than all others. Up from 84 last year. And it’s no coincidence. The brand-new BTI Litigation Outlook 2026 reveals why today’s litigation is the most contentious and aggressive in memory. Clients want outside counsel with ferocity – and it’s giving an edge to the…

BTIConsultingSeptember 17, 2025

The Mad Clientist

Law Firm CMO Turnover Slows to a Trickle

The last 2 years broke records for CMO moves – reaching 31% last year and 28% the year before. Markets were less volatile, presidential executive orders for law firms weren’t a thing, and few firm leaders worried about the economy. No more. We just finished analyzing CMO turnover – how…

BTIConsultingSeptember 10, 2025

The Mad Clientist

Partners Go Rogue on Business Development: 5 Reasons Why

You can argue it’s a new problem – or a former isolated problem gone viral. BTI’s new research with law firm partners and marketing leaders reveals a growing wave: partners going rogue on business development. No coordination. No alignment. No warning. Running solo. It’s now a strategic problem. It: Spreads…

BTIConsultingSeptember 3, 2025

The Mad Clientist

5 New Behaviors Defining the 2025 BTI Client Service All-Stars

Every change impacting corporate counsel has a multiplier effect on client service. Each change makes it exponentially harder to deliver excellent client service. And – it has been a record year for change. These drive the 5 new behaviors separating the BTI Client Service All-Stars 2025 from everyone else. The…

BTIConsultingAugust 27, 2025

The Mad Clientist

Clients Name 240 Attorneys Delivering the Absolute Best Client Service

Corporate counsel find themselves in the middle of more matters impacting business operations than ever. This means they’re impacting revenue and profit more than ever. Their CEO’s expect real-time response and practical insights. Corporate counsel input is now a critical input to decisions about market disruption and regulatory volatility. There…

BTIConsultingAugust 20, 2025

The Mad Clientist

CMO Mandates Expose Big Bets on Growth

Law firms may seem to move in lockstep. Not so when it comes to growth strategies. CMO mandates prove just how far apart firms really are. These marketing leaders are running point on their firm’s growth bet. Each mandate is a signal about where the firm is today, and where…

BTIConsultingAugust 13, 2025

The Mad Clientist

Client Service Demands Go Chaotic – Confounding All But These 55 Law Firms

Legal complexity isn’t just a fact of life. Add volatility and unpredictable regulatory changes, and you get chaos. It creates jolting changes in client needs and expectations – with no notice. This is no trend. It’s life as a corporate counsel. It’s an evolutionary leap in business and law. It’s…

BTIConsultingAugust 6, 2025