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BTI SUPER LISTENER A-TEAM 2026

Super Listening – The Ultimate Business Development Skill

Every winning business development behavior begins with the same trigger: an attorney listening beyond the words.

This is the holy grail of business development. The best business developers know this – and live by it.

Super Listening is only 1 of the 6 pivotal behaviors separating the elite business developers from the rest. This exclusive report lays out these 6 pivotal business development activities and:

  • How clients define these behaviors
  • The firms clients name as best at each one

BTI Super Listener A-Team 2026: Clients Rank Law Firms Best at Business Development details specific actions your attorneys can take to deliver on the business development driving the biggest and most strategic wins.

What is Super Listening?

Super Listening – a rare and high-octane skill enabling the listener to:

  • Ask questions to help catalyze client thinking – as well as their own
  • Listen to what clients are saying
  • Hear what they’re not saying
  • Make sense of the questions, comments, silences, points of
    agreement – and disagreement

But this is just the start – Super Listening is only 1 of the 6 pivotal behaviors separating the elite business developers from the rest:

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The BTI Super Listener Matrix

The best business developers use these crucial skills and behaviors to position themselves to be the go-to source when new needs arise

Otherwise – the potential work gets tossed out to law firms to fight over

How to Use the BTI Super Listener Business Development Matrix

BTI’s exclusive research shows legal decision makers measure business development along 2 key dimensions:

  • The trust they build
  • The value they deliver

Top business developers know how to build both simultaneously – all based on Super Listening.

The BTI Super Listener 40

Clients identify and rank the Best of the Best in Super Listening, and explain why – with no prompts or suggestions. Each firm earns their performance the hard way: by delivering the best.

 

The BTI Super Listener 40 will be announced on March 26, 2026.

Payment Plan Available

Order now and we can invoice your firm in equal installments over a 4-month period. Don’t wait until others are in the market – order today!

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Compare Your Performance Against 8 Competitors of Your Choice

Or, we can tell you who clients say you compete with and compare your firm to this group – you are likely to be surprised.

This insightful, custom analysis is included in the price of your report.

Methodology

BTI Super Listener A-Team 2026 draws on data collected in BTI’s ongoing Annual Survey of General Counsel.

This research is independent and unbiased – no law firm or organization other than BTI sponsors this study.

Each year, BTI reaches out to a strategically designed group of top legal decision makers at large organizations with $1billion or more in revenue. We target the decision makers in the industries who spend the most on legal affairs as well as thought leaders and innovative Chief Legal Officers. Our survey also includes Chief Legal Operating Officers and business executives who hire and influence the selection and hiring of law firms.

We grant interviewees confidentiality at the individual and organizational level.

Executive Summary

BTI Super Listener A-Team 2026 is your guide to business development excellence.

Super Listeners pick up on pauses, hesitations, shifts in tone – and understand what it all means. Nothing beats these activities for developing new business. The best business developers know this – and live by it.

This exclusive report lays out how clients define these behaviors – and the firms clients name as best at each one.

For a more in-depth look at the BTI Super Listener A-Team 2026, download a complimentary copy of the executive summary or reach out to BTI Consulting with any questions.

Flexible Billing Options

Pay for the report today with a credit card. No further payment required. You will receive a paid invoice receipt for your records.

Unlimited Telephone Support

Your copy of BTI Super Listener A-Team 2026 also includes unlimited telephone support. Call us to discuss any aspect of the market and this report – all included with your purchase.

Satisfaction Guaranteed

If the BTI Super Listener A-Team 2026 doesn’t meet your highest expectations, we will give you a full refund. No questions asked.

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Choose the option best-suited for your firm. Regardless of billing choice, you will receive your report immediately.

Join the law firms relying on the BTI Super Listener A-Team 2026 as their definitive guide to developing business.

Pay by Credit Card

Pay for the report today
with a credit card.

No further payment required. You will receive a paid invoice receipt for your records.

Invoice my Firm

BTI will invoice your firm
for the report.

Your firm will receive an invoice within 1 week of your order. This invoice is due within 30-days.

Payment Plan

BTI will invoice your firm in equal installments over a 4-month period.

Instant Access to the Report