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BTI Research

Clients Tell Us They Use Top Legal Directories in 11 Important Situations — Find Out How and Why The Mad Clientist

Clients Tell Us They Use Top Legal Directories in 11 Important Situations — Find Out How and Why

Unloved and unappreciated by legal marketers — liked and loved by attorneys — and an awful lot of work. The good news — clients are using the top legal directories more than ever before. They have earned themselves a place in the client/outside counsel vernacular and corporate counsel life. Here…
Michael Rynowecer
April 6, 2022
BTI Client Service A-Team: The Law Firms Best at Client Focus The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Client Focus

Client focus is the ability to deliver on your client’s targeted outcome. Often, this can be vastly different from the best legal outcome. Delivering superior client focus requires a deep understanding and respect for the client’s business goals, budget constraints, risk tolerance, and sensitivities. Also, learn what it is exactly…
BTIConsulting
April 6, 2022
3 Things You Can Learn From Your Clients’ Searches on the BTI Client Service All-Stars Directory The Mad Clientist

3 Things You Can Learn From Your Clients’ Searches on the BTI Client Service All-Stars Directory

Top legal decision makers are looking for the BTI Client Service All-Stars at record levels. More than 38,000 have searched our brand new BTI Client Service All-Stars 2022 directory since we launched on February 8, 2022. Clients are keenly interested in learning more about these elite attorneys. Their searches reveal…
Michael Rynowecer
March 2, 2022
Hybrid Workplaces Are Here to Stay — This Is What Your Clients and Associates Want Most The Mad Clientist

Hybrid Workplaces Are Here to Stay — This Is What Your Clients and Associates Want Most

50% of clients want to work 2.4 days remotely. 50% of associates want to work 2.5 days a week remotely. We will call this a match. And, there is one more big thing on which they agree will drive the successful hybrid workplace. Both groups are adamant about selecting their…
Michael Rynowecer
February 23, 2022
6 Reasons Clients Single Out This Year’s BTI Client Service All-Stars The Mad Clientist

6 Reasons Clients Single Out This Year’s BTI Client Service All-Stars

Top legal decision makers point to 6 reasons well beyond super responsiveness and client focus to define the pinnacle of client service — which is exactly where the BTI Client Service All-Stars stand. These 6 reasons are:BTI Client Service All-Stars are sensible, realistic, appropriate, and immediately helpful. Clients can instantly…
Michael Rynowecer
February 16, 2022