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The Law Firms Absolutely Best at Business Development – by Name and Why The Mad Clientist

The Law Firms Absolutely Best at Business Development – by Name and Why

Every winning business development behavior begins with the same trigger: an attorney listening beyond the words. Most lawyers think they’re doing this. Clients disagree. This is the dividing line of business development. This Super Listening is the first – and most critical – of 6 business development activities clients use…
BTIConsulting
April 1, 2026
Brand New: Clients Single Out The 40 Law Firms Best at Business Development The Mad Clientist

Brand New: Clients Single Out The 40 Law Firms Best at Business Development

Law firms are yelling at clients. They don’t know it – but corporate counsel tell BTI it’s deafening. And it’s all in the name of business development. Firms are throwing every piece of thought leadership, alerts, webinars, briefings, and lateral announcements to gain an edge. To clients, it’s all noise.…
BTIConsulting
March 25, 2026