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BTI Research

Associates Catch the Rankings Bug – Should You Be Thanking Chambers? The Mad Clientist

Associates Catch the Rankings Bug – Should You Be Thanking Chambers?

It’s Chambers’ season. Congratulations to all the attorneys ranked. Everyone’s noticing as firms broaden their celebrations – louder LinkedIn posts, firmwide shout-outs, retreat callouts. You’d be hard-pressed to find a firm leader who doesn’t tout their growing list of Chambers-ranked partners. But one group is taking especially keen interest: associates.…
BTIConsulting
June 25, 2025
The 27 Invisible Places Where Clients Recommend Your Law Firm The Mad Clientist

The 27 Invisible Places Where Clients Recommend Your Law Firm

71% of new law firm relationships begin the same way: With an unprompted peer-to-peer recommendation — casual, unsolicited, and usually invisible. Even the most enduring partnerships often start with a single offhand suggestion from one in-house counsel to another. It’s All Organic, Casual and Uncontrolled These organic recommendations happen everywhere,…
BTIConsulting
June 18, 2025
The Innovation Confidence Gap: What Law Firms Really Think About Themselves The Mad Clientist

The Innovation Confidence Gap: What Law Firms Really Think About Themselves

For years, law firm leaders have whispered a quiet untruth: “We’re just not built to be innovative. We’re married to precedent.” They say it with a certain inevitability. As if the very strengths of law firms – rigor, risk-awareness, legal prowess, and precedent – make innovation impossible. But – the…
BTIConsulting
June 11, 2025
Jerks Welcome. Partners Weigh in on Firms Who Tolerate Jerks The Mad Clientist

Jerks Welcome. Partners Weigh in on Firms Who Tolerate Jerks

“We don’t tolerate jerks.” It’s practically boilerplate – part of every onboarding, recruiting pitch, and partner meeting. What is the reality? Have law firms quelled bad behavior or has it gone stealth? As law firms face unprecedented cultural shift, the great lateral rotation, and deeply dividing political head winds –…
BTIConsulting
June 4, 2025
37 Law Firms Best by Industry: High Tech, Big Pharma and Financial Services The Mad Clientist

37 Law Firms Best by Industry: High Tech, Big Pharma and Financial Services

It’s the difference between advice and answers. Advice includes an element of industry understanding and nuance. Answers state the facts. Clients pay premiums for advice. Not so much for facts. Industry understanding includes 2 key elements: industry dynamics, trends and regulatory protocols and – from a business development perspective –…
BTIConsulting
April 23, 2025