BTI Research Archives - The BTI Consulting Group

Caution Is The New Bold: How Smart Firms Are Leading In AI

The legal industry isn’t split between AI optimists and skeptics. It’s split between firms doing the work – and those thinking about it. And here's the twist: even the self-described cautious firms are part of the advance guard. They’re experimenting. Testing. Learning. And quietly building the foundations of a Gen…

BTIConsultingMay 28, 2025

The Mad Clientist

The 28 Law Firms with the Most Improved LinkedIn Performance

Attorneys are joining LinkedIn 50% faster than the average LinkedIn user. It’s a digital treasure trove for clients and laterals and recruits – fueled by a mix of thought leadership, informal updates, celebrity news and the powerful pull of professional connection. But not all law firms are capitalizing on it…

BTIConsultingMay 21, 2025

The Mad Clientist

30 Law Firms with the Best LinkedIn Engagement – By Firm Size

Law firms are growing their LinkedIn followers 54% faster than the platform average – and in-house counsel are among the most active players. After a decade of flat activity, law firms are finally ramping up their LinkedIn presence. Posting is up. Follower counts are up. But the real story? Engagement…

BTIConsultingMay 15, 2025

The Mad Clientist

How Law Firms Smother Their Lateral Partners and Make Them Bolt

Lateral partners don’t fail. Firms fail them. The most talented laterals arrive with instincts honed for speed, autonomy, and action – the traits making them rainmakers at their prior firm. And the traits you admire. So what goes wrong? After dozens of conversations with top rainmakers, both pre- and post-move,…

BTIConsultingMay 7, 2025

The Mad Clientist

86% of CMOs Using Gen AI – Here’s How

The “If” is dead. Now, it’s all about how and what. 86% of law firm marketing leaders are already using Generative AI. The debate is over. It’s no longer if legal marketers will adopt AI – it’s how fast and how smart. Most law firm marketing leaders (LFMLs) use Gen…

BTIConsultingApril 30, 2025

The Mad Clientist

37 Law Firms Best by Industry: High Tech, Big Pharma and Financial Services

It’s the difference between advice and answers. Advice includes an element of industry understanding and nuance. Answers state the facts. Clients pay premiums for advice. Not so much for facts. Industry understanding includes 2 key elements: industry dynamics, trends and regulatory protocols and – from a business development perspective –…

BTIConsultingApril 23, 2025

The Mad Clientist

The Rise of the Empowered CMO

A tense moment at the partner retreat: objections gaining momentum, partners digging in their heels. Then, the CMO rises from their seat, eyes blazing with conviction. “Obstacles? Sure. Hard? Absolutely. But the decisions are made. We’re doing this – and I’ll back every partner who’s in. This will succeed.” Silence…

BTIConsultingApril 16, 2025

The Mad Clientist

Clients Reveal the Most Recommended Midsize and Smaller Firms by Name

Insights, answers, and industry knowledge aren’t limited to large firms. Corporate counsel are more open to using mid- and smaller-sized firms (500 attorneys or less) than at any time in recent memory. These firms are acutely aware of how garden variety client service just doesn’t cut it. A savvy group…

BTIConsultingApril 9, 2025

The Mad Clientist

Clients Single Out 23 Most Recommended Law Firms

Despite everything going on – clients are still out looking for law firms. And – one thing hasn’t changed – corporate counsel rely on a peer recommendation to select the right firm for the job. In fact, 86% of all law firm/client relationships have one thing in common – they…

BTIConsultingApril 2, 2025

The Mad Clientist

CMOs Play Unexpected Roles in Trump v Big Law

So much going on. So little bandwidth. It’s a stressor and a challenge. This clash is pulling law firm CMOs into new roles – some expected, others uncharted. Our ongoing surveys with law firm marketing leaders uncover a clear shift in roles and responsibilities. The new roles look like this:…

BTIConsultingMarch 26, 2025