The Mad Clientist

Fear makes you stronger, they say. If true — we owe the BTI Fearsome Foursome 2022 a debt of gratitude. They stand out as the firms clients don’t want to see on the other side — and for good reason. The fits and starts of the reopening — and the…

42% of clients don’t want to hear your pitch — or anyone else’s pitch. “I know the players, I know the partners, and if I don’t — I ask somebody I know. We don’t do pitches.” –   EVP and General Counsel, Large Financial Services Organization “If I don’t know who…

Our 2nd Associate survey of the pandemic era reveals a 14% drop in their job satisfaction from last year. And this drop makes things look better than they are. The number of associates giving lower marks also increased substantially. In short — more associates are less happy. The drop is bigger with mid-level associates (3…

Of the 650 law firms serving large organizations, only 89 are home a BTI M&A Client Service All-Star: a truly elite group of standout firms. And, of these 89 firms — only 42 are home to more than one BTI M&A Client Service All-Star in 2021. Here’s how the law…

Clients point to 207 attorneys who climbed the wall of worry to deliver exceptional client service. Better than all others. These M&A BTI Client Service All-Stars immediately were able to grasp client’s new needs (often before they did), expectations and risks. And, they set the standard for delivering the absolute…

It takes 2 years to settle into a new job. It takes 2 years to learn to be a partner. But it only takes 17 months or so to learn to love remote work models. Associates think the remote/hybrid model is here to stay — except for the 4% of…

Our top posts of the pandemic era tell a story of new BD tactics, new client expectations, and how firms changed faster than they ever thought they could. You can still learn from these insights and new approaches — many of which are here to stay. Here are 12 of…

M&A activity is about to set a record — 71% of large corporations will be pursuing acquisitions by October 30, 2021. This is the largest number of acquisitive companies to come along in 30 years. We share the 7 key drivers behind the M&A market... Just Released: BTI M&A Outlook…