The Mad Clientist Archives - Page 23 of 84

The Big 4 Face One Big Client Driven Hurdle — and It May Have Just Been Solved

Client attitudes towards using the Big 4 for legal services are undergoing a sea change. Our latest research reveals 29.6% of top legal decision makers are open to hiring Big 4 lawyers and law firms. This is up from less than 5% just 5 years ago. You can’t develop a…

Michael RynowecerJune 2, 2021

The Mad Clientist

Law Firm Web Traffic Skyrockets, These 25 Firms Keep the Momentum Going

Law firms hit the search engine jackpot. Organic traffic broke records and changed a few firms’ thinking about digital marketing. But, in the end, law firms built it and clients came — in droves. Organic traffic grew 36% for the Am Law 200. The growth is uneven — with 23%…

Michael RynowecerMay 26, 2021

The Mad Clientist

Clients Clueless About Law Firm DEI Efforts

82% of top legal decision makers say they know virtually nothing about their law firms’ DEI strategies and actions. The only thing resembling a silver lining here is this number was 92% 3 years ago. The closest these clients ever get to law firms DEI plans are the statistics they…

Michael RynowecerMay 19, 2021

The Mad Clientist

Clients Say the Nicest Things: Learn Why from the 14 Examples About 14 Firms

Some firms manage to impress the living daylights out of their clients. These clients notice and say really nice things. They may not say them in the moment to their attorneys, but they are sure thinking it. Clients have had a lot of time to think about this over the…

BTIConsultingMay 12, 2021

The Mad Clientist

8 Secrets for a Second Spectacular Year for Law Firms

The demand for legal work is surging. It's running ahead of supply. Up until last year, law firms had to steal business from a competitor to grow. Now new incremental dollars are flowing into the legal market — and clients are looking for a place to put it. Clients with…

Michael RynowecerMay 5, 2021

The Mad Clientist

The 3 Most Awkward Moments of Your Zoom Pitch

Clients are surprisingly understanding of kids, dogs, cats, stray family members making unexpected cameos, and a whole range of other intrusions. They understand it’s part life — inevitable. It’s the personal behaviors and actions making things awkward. We all have our own Zoom habits but 3 stand out to clients…

Michael RynowecerApril 28, 2021

The Mad Clientist

Clients Talk About Court Reopening — What and When to Expect It

Don’t rush out and get your best suit cleaned just yet. The economy may be roaring back — but clients say the courts are not. We asked clients when they expect the court system to be mostly functional and operational. Most are taking the long view — with a small…

BTIConsultingApril 21, 2021

The Mad Clientist

No One Listens Anymore — But Who Really Cares?

Listening is everything in relationships. Clients, peers, superiors, and subordinates — and we won’t get into personal relationships here — but they count too. Everything about digital communications is slowly, silently, and insidiously eating away at this essential skill. Digital tools are at the forefront of everything we do today…

Michael RynowecerApril 14, 2021

The Mad Clientist

Key Client Groups See No Need for F2F Meetings in the New Normal

Clients are already meeting with outside counsel. Most are planning to meet before year end. But an important group no longer see a need for in-person meetings. They say these meetings waste time, energy, and money. Phone and/or video will be just fine — and in some cases better. We…

Michael RynowecerApril 7, 2021

The Mad Clientist

7 Core Strategies Propelling the New BTI Client Service 30

Simple and powerful. Client service at its best. At its core — the pandemic proves excellent client service still sits at the epicenter of the client relationship. And yes, client service takes work — but so does everything else. And this work brings intellectual, financial, and personal rewards for both…

Michael RynowecerMarch 31, 2021