The Mad Clientist Archives - The BTI Consulting Group

Clients Name Law Firms Best at Complex Litigation

Litigation used to be an overhead cost. Minimize the expense. Settle the case. Move on. Bet-the-company work was the exception. No More. Welcome to 2026. Complex litigation now stands between new revenue and no revenue. It can shut down competitors, protect entire markets, and open new ones. The wrong law…

BTIConsultingOctober 14, 2026

The Mad Clientist

Partners Reveal Most Important Cultural Norms in Big Law

We asked Big Law partners to tell us the most unspoken norms at their firms – the rules everyone knows – but nobody writes down. These are people handling billion-dollar deals, bet-the-company litigation, existential regulatory threats, and some of the most complicated business problems on earth. So naturally, one of…

BTIConsultingOctober 7, 2026

The Mad Clientist

Litigation Used to Be What Happened When Business Went Wrong

Litigation used to be what happened when business went wrong. In 2027, it increasingly determines what the business gets to do next. For decades, companies wanted litigation contained, settled, budgeted for, and made to disappear. Not anymore. Litigation has a new job. Protect growth. Clear strategic obstacles. Defend revenue. Protect…

BTIConsultingSeptember 30, 2026

The Mad Clientist

Clients Single Out the Most Feared Law Firms in Litigation

Nobody wants a fair fight. Especially corporate counsel. When millions – or billions – are at stake, clients want every unfair advantage they can legally get. Sometimes the first strategic win happens when the other side sees who just entered the case. The right opposing counsel makes other lawyers –…

BTIConsultingSeptember 23, 2026

The Mad Clientist

How Latham Bets Big to Hack the Future of AI

Latham is buying its own Nvidia GPUs, standing up private infrastructure, and fine-tuning open AI models – while keeping every major AI vendor on speed dial. They don’t have to know whether OpenAI, Anthropic, Google, Nvidia, or someone we haven't heard of yet wins. It can use the winner, build…

BTIConsultingSeptember 16, 2026

The Mad Clientist

What Wile E. Coyote and Bugs Bunny Teach Us About Business Development

Wile E. Coyote rarely gets top billing over Bugs Bunny. But Wile E. finally has his day in the sun – starring in his own live-action movie. After decades of falling off cliffs, blowing himself up, and ordering catastrophically unreliable products from ACME, Wile E. finally gets his shot. But…

BTIConsultingSeptember 9, 2026

The Mad Clientist

Law Firms Are Way Too Rich for Client Feedback

Law firms are making more money than ever – and asking fewer clients what they think. This is no accident. Record profits make feedback feel unnecessary. They know their clients. Firms don't want to bother clients. They don't want to spend the money. And increasingly, they reserve their precious client…

BTIConsultingSeptember 2, 2026

The Mad Clientist

Clients Hire Lawyers, Not Law Firms. Except When They Don’t.

Law firm leaders grew up on one of the industry's most sacred truths. So did more than 50% of partners. The fundamental truth coloring their world: Clients Hire Lawyers, Not Law Firms. This belief shaped almost everything we know about law firms, including: Origination credit Partner compensation Client ownership Lateral…

BTIConsultingAugust 26, 2026

The Mad Clientist

5 All-New Reasons Clients Single Out a BTI Client Service All-Star 2026

Today’s biggest client service risk isn't poor service. It's delivering yesterday's version of great service. The 256 BTI Client Service All-Stars don't follow the client service curve. They stay ahead of it. Corporate counsel face more complexity, relentless regulatory change, greater business pressure, and increasingly demanding CEOs – all without…

BTIConsultingAugust 18, 2026

The Mad Clientist

Clients Name 256 Attorneys Delivering the Absolute Best Client Service

It’s easy to be caught delivering yesterday’s client service. In the last year corporate counsel found the following key changes impacting their lives: CEOs more involved in legal decisions than ever Regulatory whiplash New and novel litigation claims More claims with potentially nuclear verdicts Must do M&A Geopolitical volatility Highly…

BTIConsultingAugust 12, 2026