Video Archives - Page 4 of 7 - The BTI Consulting Group

Informal vs. Formal Client Communication: BTI Client Relationship Lab

Formal communications MAINTAIN relationships. Informal communications GROW relationships. Not only are the best relationships we have with clients heavily weighted in informal communications, these informal discussions are gateways to new work. In this month's BTI Client Relationship Lab we share a case study of successful informal communication, as well as…

Michael RynowecerApril 25, 2017

The Mad Clientist

Attracting the Best Clients: Must-Have Content

The best clients love original content they can't get anywhere else. This week, The Mad Clientist recommends tactics to help your firm create key content to attract marquee-level clients.You can view the video below, or on YouTube directly here: https://youtu.be/vVCj250aiv8 We’ll be releasing videos here on The Mad Clientist blog every…

Michael RynowecerApril 17, 2017

The Mad Clientist

Change Your Client Relationships with New Matter Triage

Clients are seeing more new, complex matters than they have in the last 5 years. Learn how firms are using new matter triage to earn this new, complex work and change their client relationships.You can view the video below, or on YouTube directly here: https://youtu.be/YEb6hfGVxNU We’ll be releasing videos here on…

Michael RynowecerApril 10, 2017

The Mad Clientist

How Clients Define Innovation

Clients define innovation by the most advanced technology, right? This week The Mad Clientist shares insights on what kinds of innovation clients are really looking for from their law firms.You can view the video below, or on YouTube directly here: https://youtu.be/64tY27wYZN4 We’ll be releasing videos here on The Mad Clientist blog…

Michael RynowecerApril 3, 2017

The Mad Clientist

6 Tactics for Talking Rates with Clients

The only question you can be sure every client is going to ask prior to hiring you is: How much will this cost? The more you prolong addressing costs the more it becomes the elephant in the room. And it leaves everyone wondering who’s going to force the issue first.Take…

Michael RynowecerMarch 27, 2017

The Mad Clientist

Client Research: Super-Charged Business Development

Client research is more than a quick perusal of a client's website, and The Mad Clientist is here to run through the ways you can super charge your business development by taking your client research in the right direction. You can view the video below, or on YouTube directly here: https://youtu.be/jBvOtMSjQek We’ll…

Michael RynowecerMarch 13, 2017

The Mad Clientist

Getting the Lucrative Work Before it Goes to RFP

Bet-the-Company and complex matters are permeating the marketplace, and clients aren't inclined to go out to RFP. The Mad Clientist walks you through exactly how firms get access to this work.You can view the video below, or on YouTube directly here: https://youtu.be/m7QXDZQueG4 You can also find more details on the client…

Michael RynowecerMarch 6, 2017

The Mad Clientist

What Attorneys Think and What Clients Hear: A Client Communication How To

Communication: one of the biggest gripes clients have with law firms. In this month's Client Relationship Lab we'll take an in-depth look at how to communicate effectively so clients aren't left to their own imagination about what their attorneys are doing for them.These 3 building blocks of successful client communication…

Michael RynowecerFebruary 27, 2017

The Mad Clientist

Client Development: The Key to Dramatic Growth

This week The Mad Clientist discusses building your budget by separating out client-specific activities vs. broader initiatives to dramatically increase growth.You can view the video below, or on YouTube directly here: https://youtu.be/wTIabDMcO9Q We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the…

Michael RynowecerFebruary 20, 2017

The Mad Clientist

Understanding Your Client’s Business = Higher Rates

The secret to large law winning more business and higher rates? Not as big a secret as you might think.You can view the video below, or on YouTube directly here: https://youtu.be/beJXoKen1pI We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the upper…

Michael RynowecerFebruary 13, 2017