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The Mad Clientist

Informal vs. Formal Client Communication: BTI Client Relationship Lab

By April 25, 2017April 16th, 2020No Comments

Formal communications MAINTAIN relationships. Informal communications GROW relationships. Not only are the best relationships we have with clients heavily weighted in informal communications, these informal discussions are gateways to new work.  

In this month’s BTI Client Relationship Lab we share a case study of successful informal communication, as well as the number one reason clients switch law firms.

You can view the video by clicking the image below, or on YouTube directly here:

With this series we’ll be taking an in-depth look at a wide range of client relationship best practices. We’ll be releasing Client Relationship Lab webisodes on our blog every month—subscribe today (in the box at the upper right of your screen) and be sure you don’t miss a single one.

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