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The Mad Clientist

What Clients Are Actually Using Your Website For

Your website plays 2 roles: 1 for your clients and 1 for everyone else. The Mad Clientist breaks down how large law is positioning their websites in today's marketplace.You can view the video below, or on YouTube directly here: https://youtu.be/iy0O0jrJyXI We’ll be releasing videos here on The Mad Clientist blog every…
Michael Rynowecer
January 30, 2017
The Mad Clientist

Building Business Development Superstars

A proven tactic for taking share from your competitors – no matter your size: Build the business development skills of partners willing and able to deliver. And don't miss this week's Thursday post, where we'll break down the process for building business development across your firm.You can view the video…
Michael Rynowecer
January 16, 2017
The Mad Clientist

Breaking Through Social Media For Law Firms

This week The Mad Clientist shares the characteristics of law firm and attorney social media accounts breaking through and getting traction with General Counsel. You can view the video below, or on YouTube directly here: https://youtu.be/dv47X50Qsyk We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the…
Michael Rynowecer
December 12, 2016
The Mad Clientist

Targeting Clients With A Market of One Approach

This week's Mad Clientist Minute takes a look at how focusing your marketing and business development on a specific client can generate a greater rate of return on your efforts.You can view the video below, or on YouTube directly here: https://youtu.be/7EDvf7Uzu3I The previous video Jennifer Dezso references can be found…
Michael Rynowecer
November 28, 2016
The Mad Clientist

Practical Client Development: Custom, Multi-Practice CLEs

This week Jennifer Petrone Dezso shares the most successful way to structure your continuing legal education for clients by making them client development opportunities for you as well as learning opportunities for your clients.You can view the video below, or on YouTube directly here: https://youtu.be/7VFv_MUiopA We’ll be releasing videos here on…
Michael Rynowecer
November 7, 2016
The Mad Clientist

Getting the Goods on Your Competitors

Your clients are ready to give up the goods on your competitors, and in today’s Mad Clientist Minute we share what the right questions can reveal for you. You can view the video below, or on YouTube directly here: https://youtu.be/9phe8bcO_xQ We’ll be releasing videos here on The Mad Clientist blog every Tuesday.…
Michael Rynowecer
October 31, 2016