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The Ideal Client Mix The Mad Clientist

The Ideal Client Mix

Looking at your client relationships along the dimensions of Client Attractiveness and Money allows you to easily see which clients create better opportunities and have a stronger financial impact.Jennifer Dezso, BTI Principal, walks you through the steps you can take to assess and create your ideal mix of clients.You can…
Michael Rynowecer
February 2, 2018
The Driving Force Behind the Most Successful Industry Programs The Mad Clientist

The Driving Force Behind the Most Successful Industry Programs

Behind the most successful industry programs stands an opportunity for your firm to provide deep insight into your clients' greatest concerns and needs.You can view the video by clicking the image below, or on YouTube directly here: https://youtu.be/6ZUGTpSeQ2I We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe…
Michael Rynowecer
December 11, 2017
3 Techniques to Build Stronger Client Relationships—Part 3: Working the Plan The Mad Clientist

3 Techniques to Build Stronger Client Relationships—Part 3: Working the Plan

Successfully involving your clients in the matter management process can mean a steady stream of clients who go out of their way to work with you again and again. BTI Principal Jennifer Dezso shares the template you need for keeping your plan on track. You can view the video by clicking…
Michael Rynowecer
December 4, 2017
3 Techniques to Build Stronger Client Relationships–Part 2: Setting Client Expectations The Mad Clientist

3 Techniques to Build Stronger Client Relationships–Part 2: Setting Client Expectations

Setting client expectations is all about eliminating surprises for your client. BTI Principal Jennifer Dezso shares 11 prompts for attorneys to use to help set client expectations, AND describe the value they provide, showcase their experience, and keep everyone moving toward meeting the same objectives.You can view the video by…
Michael Rynowecer
November 6, 2017
Inward vs. Outward Innovation: What Your Clients Want from Your Firm The Mad Clientist

Inward vs. Outward Innovation: What Your Clients Want from Your Firm

Inwardly motivated innovation and outwardly motivated innovation can lead to very different outcomes for your firm. The Mad Clientist shows how client-recognized innovation improves your firm's bottom line.You can view the video below, or on YouTube directly here: https://youtu.be/RfBwPIS6QPs We’ll be releasing videos here on The Mad Clientist blog every Tuesday.…
Michael Rynowecer
October 30, 2017