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The Mad Clientist

The Industry Team Advantage

The Mad Clientist provides perspective on how organizing a law firm around industries affects the firm's bottom line.You can view the video below, or on YouTube directly here: https://youtu.be/BOTI7WYa-rc We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the upper right of…
Michael Rynowecer
July 11, 2017
The Mad Clientist

Are You Pursuing the Right Clients?

Cracking the code to business development offers significant financial benefits. So why have only a select few—10.8% of all law firms—figured out a marketing and business development strategy to drive faster growth and build bigger relationships than other firms.Jennifer Dezso, BTI Principal, walks through the first marketing & business development…
Michael Rynowecer
June 19, 2017
The Mad Clientist

Do You Know How Many Competitors You Really Have?

Your clients are working with way more law firms than most realize—and not only that—clients compare you to each of these competitors every time you work with them. Learn how to change your thinking...and change your client relationships.You can view the video below, or on YouTube directly here: https://youtu.be/07paOv2zsmc We’ll be…
Michael Rynowecer
June 5, 2017
The Mad Clientist

Winning the AFA Game

Learn the 6 steps law firms take to win the AFA game in this week's Mad Clientist Minute.You can view the video below, or on YouTube directly here: https://youtu.be/NO5cIfWOsV4 You can view the first video in our AFA series—Spending Under AFAs Soars, Are Your Clients Using Them?—here: https://youtu.be/-fTAcgjdMjwAnd the second video—The Benefits…
Michael Rynowecer
May 15, 2017
The Mad Clientist

The Benefits of AFAs for Bet-the-Company Work

Companies with Bet-the-Company work are searching for ways to deal with these matters while not getting any additional budget for them. See how introducing AFAs to your clients can save them money to help cover the Bet-the-Company matters.You can view the video below, or on YouTube directly here: https://youtu.be/5iDtaRm_lTc You can…