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Legal Marketing

The Mad Clientist

Your 15-Minute Business Development Hack

The discussion immediately turned to creating leads. And how hard it was to develop business with existing clients. What to say, what to do? How to get clients interested, and more importantly — how to get them to want to talk about new topics. I was leading a training/coaching session…
Michael Rynowecer
December 7, 2022
The Mad Clientist

The Day My Sales Call Went Horribly Wrong

I stood there, staring, watching a business development train wreck happen before my own eyes — I couldn’t stop it. A rock star high-tech company wanted help with its strategy. They enjoyed a meteoric rise from start-up to multi-hundred-million-dollar company. They wanted help mapping out their next moves. We plotted,…
Michael Rynowecer
November 2, 2022
The Mad Clientist

8 Reads for Your Summer Book List

At some point in the summer, it’s time to sit down with a good book. You may have started last July 4th weekend or this week. Maybe you are planning ahead. I share the following 8 recommendations for the summer and beyond: Breath: The New Science of a Lost Art…
BTIConsulting
July 7, 2021