Legal Marketing Archives - The BTI Consulting Group

7 Top Insights and Takeaways from our Market Outlook and Client Service Review Webinar

Law firms understanding the 2024 market drivers will perform exceptionally well. Others will be hit or miss. Corporate counsel love the challenges of the market drivers and want law firms who can relate to why they enjoy the work — as well as their core needs. The ability to meet…

Michael RynowecerFebruary 7, 2024

The Mad Clientist

The Most Searched for Law Firms of 2023

Imagine clients knocking on your digital door, eager for your ideas and services. The secret? A hidden corner of the digital world: client service excellence. While law firms scramble for keywords and algorithms, a select few are winning the real game — generating searches for their firm by name. No…

Michael RynowecerJanuary 3, 2024

The Mad Clientist

44 Law Firms with the Most Attorney Business Development Enthusiasm

Talk about scarcity. Only 25.86% of attorneys in law firms enjoy engaging in business development. Another 8% say they have a strong interest in learning. Interest takes a nosedive from here. We found 5 big influencers on attitudes towards engaging these BD enthusiasts, these include: Personal motivation — certain people…

Michael RynowecerDecember 13, 2023

The Mad Clientist

25 Law Firms of All Sizes Top LinkedIn Engagement Touchpoints

LinkedIn engagement is an underappreciated building block in your client relationship. Corporate counsel treat every comment, like and celebration as a valued touchpoint. This high quality connection adds to the foundational strength you already have — and serves as a credible first touchpoint for others. This makes the case —…

BTIConsultingNovember 15, 2023

The Mad Clientist

Client Expectations Jump 27%

You disappear from the reliable and trusted list the minute you fall behind client expectations. There is little leeway here. You have 2 ways to fall behind: You can do less or invest your time elsewhere — this is more often an unintended behavior than a decision Clients start moving…

Michael RynowecerNovember 8, 2023

The Mad Clientist

10.1% of Attorneys Report Toxic Culture; How Many Are Great?

From toxic wastelands to well-oiled machines, the legal workplace is a diverse ecosystem. Trust can be a rare commodity and cooperation a distant dream. But fear not, only 10.1% of law firms have descended into this abyss. On the bright side, 12.1% of firms operate as well-oiled machines, where the…

Michael RynowecerOctober 25, 2023

The Mad Clientist

58 Law Firms Moving Up Market in Litigation

Proof Positive. It is getting harder to improve performance. Clients are being more selective in who they want to hire — and want evidence beyond the number of cases tried to verdict. Only 58 firms managed to move up market — down from 70 just 2 years ago. The upmarket…

Michael RynowecerOctober 19, 2023

The Mad Clientist

9 Q4 Business Development Hacks

Q4 is one of the best times of the year to develop business. Clients zero in on their mission-critical tasks. Their focus is to get them done. This focus consumes any time for issuing RFPs or big pitches. Corporate counsel want to make it happen before year-end creating a perfect…

Michael RynowecerOctober 11, 2023

The Mad Clientist

8 Trends Driving the Litigation Market in 2024

Unpredictable replaced uncertain. Unexpected litigation is rampant. Novel and complex claims are driving a new stream of litigation. All this creates a host of new business development opportunities. And this is the tip of the iceberg. Our brand new research with more than 280 corporate counsel reveals the key trends…

BTIConsultingSeptember 27, 2023