Legal Marketing Archives - The BTI Consulting Group

Inside the Law Firm CMO Shuffle

Law firms continue to try to up their marketing game. At the same time — CMOs are trying to escalate their careers. This can be a match made in heaven — or a disaster. It also drives demand for top CMOs and turnover in first-chair marketers. We canvassed more than…

Michael RynowecerJuly 31, 2024

The Mad Clientist

6 Hard-Earned Lessons from Veteran Law Firm CMOs

In the high-stakes world of law firm marketing, hindsight is 20/20. We asked over 150 seasoned law firm Chief Marketing Officers (CMOs) what advice they'd give their younger selves or to a newly minted CMO. Their responses paint a vivid picture of the challenges and triumphs in our unique corner…

Michael RynowecerJuly 24, 2024

The Mad Clientist

ICYMI: Check out the Latest Insights from The Mad Clientist

Discover the elite in litigation — the law firms who strike the most fear into their competitors. Recently, interest in the BTI Fearsome Foursome has surged, reflecting a growing recognition of their prowess. Learn innovative strategies to justify and implement rate increases in today's competitive legal landscape, where client expectations…

Michael RynowecerJuly 10, 2024

The Mad Clientist

Celebrating the Most Feared in Litigation

For nearly 15 years, top legal decision makers have singled out the law firms they don’t want to see on the other side of the table in litigation. And these days, the most feared law firms in litigation have been on the upswing — as we’ve seen increasing traffic to…

Michael RynowecerJune 26, 2024

The Mad Clientist

5 Ways to Increase Your Rates — No Matter What They are Now

Imagine paying exorbitant hourly rates for legal advice and receiving exactly what you expect — no surprises, no breakthroughs, no game-changing insights. Now imagine this again in a world where 70% of clients want new and breakout ideas to help them. These rates becomes even more mundane. The BTI Consulting…

Michael RynowecerJune 12, 2024

The Mad Clientist

Clients Single Out 296 Attorneys from 148 Firms for The Best Client Service

Only clients can pinpoint the attorneys who are best-of-the-best at client service. We asked them to pinpoint these individuals by name — these are The BTI Client Service All-Stars. This research, the report, and the online directory serve as the gold standard to uncover the best. Used by law firms…

Michael RynowecerJune 5, 2024

The Mad Clientist

Law Firm Culture: What Top Leaders are Doing to Drive Change

Culture can and does drive success in a law firm. Most firms rely on unwritten rules and past behaviors to define their culture. This approach embraces inertia and creates barriers to learning the culture, never mind thriving in it. Building improved culture is rarely a topic of discussion. As one…

Michael RynowecerMay 29, 2024

The Mad Clientist

5 Hacks to Double Your Networking with Half the Effort

Networking is a whole new ball game. In-person networking is still important but no longer the only — or best — option. Savvy networkers are using new strategies to make more high-quality contacts. These relationships are more enduring and bring more value to you and your network. The new approaches…

Michael RynowecerMay 22, 2024

The Mad Clientist

7 Top Insights and Takeaways from our Market Outlook and Client Service Review Webinar

Law firms understanding the 2024 market drivers will perform exceptionally well. Others will be hit or miss. Corporate counsel love the challenges of the market drivers and want law firms who can relate to why they enjoy the work — as well as their core needs. The ability to meet…

Michael RynowecerFebruary 7, 2024