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Law firms are growing their LinkedIn followers 54% faster than the platform average – and in-house counsel are among the most active players.

After a decade of flat activity, law firms are finally ramping up their LinkedIn presence. Posting is up. Follower counts are up. But the real story? Engagement is still wide open.

  • Am Law 101–200 firms are dominating engagement – proving real connections still win
  • Top 30 firms have the most followers but the lowest engagement – pointing to massive untapped potential

BTI’s just-released Benchmarking Law Firm LinkedIn Performance 2025 reveals the detailed benchmarks by size grouping for – and the firms outperforming all others in:

  • Follower growth
  • Engagement levels
  • Posting cadence
  • Touch points per partner
  • The most effective strategies driving LinkedIn success

This exclusive analysis includes all the performance indicators you need to define your position – and drive new growth.

The firms showing the best-of-the-best engagement by firm size include:

Am Law 30

  • A&O Shearman
  • Goodwin
  • Greenberg Traurig
  • Milbank

Am Law 31–100

  • Akin
  • ArentFox Schiff
  • Arnold & Porter
  • Ballard Spahr
  • Cozen O’Connor
  • Davis Wright Tremaine

Am Law 101–200

  • Arnall Golden Gregory
  • Benesch
  • Buchalter
  • Cahill
  • Chamberlain Hrdlicka
  • Day Pitney
  • Paul Hastings
  • Paul, Weiss
  • Sidley
  • Weil
  • Duane Morris
  • Haynes and Boone
  • Schulte Roth & Zabel
  • Taft
  • Troutman Pepper Locke
  • Dickinson Wright
  • Eckert Seamans
  • Kutak Rock
  • Moore & Van Allen
  • Williams Mullen

Ready to lead instead of lag?
The BTI report is the only resource showing where your firm actually stands – by:

  • Size
  • Posting rate
  • Engagement
  • Followers
  • Growth in each

Learn what the leaders do differently – and how to get your attorneys engaged.

Get the report. Own LinkedIn.

Best in the market ahead –

MBR

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