Clients are looking. Partners are looking. Associates are looking. Everyone is checking. Every search matters.
But are they looking for your firm?
The digital-first world is full of searches — and the more they search for you, the better. Every search from every corner impacts new business, brand, culture, hiring — and gives you an edge. The first step for anyone thinking of hiring, joining, and even selling to your firm is a search for you — and the results shape their opinion.
Who’s Getting Searched the Most
BTI analyzed searches for over 300 law firms using Google Trends data from 2024. Google Trends compares and indexes search terms, giving a clear view of relative interest. Based on this analysis, these firms lead the rankings for searches.
High visibility matters — strategic initiatives and industry disrupting initiatives are driving law firms to the top of the most searched-for law firms.
Please join me in congratulating the following 31 law firms for attracting the most searches.
The Most Searched in 2024
Strongly Searched
Searched Standouts
The Race for Search Visibility
The race for the search-by-name benefits is more of a ticket to new business than ever. We recommend the following to establish digital search-by-name leadership:
It’s the Unique Content
So much law firm content sounds the same — make yours different through:
Voice — active voice keeps readers longer
Content — embrace conclusions instead of descriptions
Brevity — short pieces are inviting and bring people back — most good editors will remove the first full paragraph of a legal thought piece
Timeliness — be the first — if you are not the first find a new take on the topic
Accessibility — make your thought pieces findable in one click — 2 is a lot and 3 will lose the audience
Simplify with Infographics
Infographics are proven powerful tools for conveying complex ideas quickly and engagingly. Use them to boost your content’s reach.
Develop a Digital Ecosystem
The firms with the most robust searches use full ecosystems by:
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- Strategically placing content on all social media avenues
- Tailoring different and tested headlines
- Planning releases to build digital momentum
- Gaining attorney support through engagement
Each part of the ecosystem amplifies the others.
Client Service
Clients with trusted outside counsel check out their law firm’s website. They will search for news and coverage of their firms — they want to be up on the latest legal issues. They are equally interested in how their firms are doing with the expectation they are doing well.
The searches reinforce knowledge sharing — adding bonds to the relationship — through digital strength.
Stay Ahead, Stay Visible.
Happy New Year!
Space is already filling up fast for the BTI Market Outlook and Client Service Review webinar — now in its 16th year. New, complex issues are emerging from every corner, leaving companies scrambling for solutions. The race to provide strategic insights is more intense than ever. And legal budgets are expanding significantly, as clients push for comprehensive solutions. This is a sell-out event — register today!
Best in the market ahead –
MBR
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