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Legal Marketing

The Mad Clientist

3 Unsaid Strategies Loved By Rainmakers

Creating recurring inbound leads is a skill. Master this skill and you will control your career and opportunities — and make rain. Rainmakers all have their favorite strategies and tactics. I want to focus on three you can learn and adopt now. These are: 1. Serial Needs = Serial Leads…
Michael Rynowecer
May 31, 2023
The Mad Clientist

The 6 Phrases Clients Want to Hear from You

Words have power. Groups of words bring even more power. The words speak volumes about your actions, commitment, client service, and the relationship you want to have with your clients. Here are the 6 phrases ranking among the most impactful and powerful — and stand above anything else you have…
Michael Rynowecer
April 26, 2023
The Mad Clientist

11 Tactics Driving the Best Client Service

Deliberate client service beats all other approaches to client service. Combining the best-known practices with the right tools, training, and activities drives excellent client service. Here are the 11 strategies and tactics top-performing law firms are embracing: Dedicated Business Development and/or Client Service Executives. These client-facing professionals work with relationship…
Michael Rynowecer
April 20, 2023