The 28 Law Firms with the Most Improved LinkedIn Performance

Attorneys are joining LinkedIn 50% faster than the average LinkedIn user.

It’s a digital treasure trove for clients and laterals and recruits – fueled by a mix of thought leadership, informal updates, celebrity news and the powerful pull of professional connection.

But not all law firms are capitalizing on it equally.

BTI’s latest research uncovers wide gaps in performance – and even wider gaps in belief and commitment. Some firms treat LinkedIn as an indispensable business development platform. Others? Not so much.

Meanwhile, in-house counsel are doing more than scrolling. They’re starting real relationships on LinkedIn. Often sparked by a smart post or insightful comment – typically through a mutual connection – it feels like a warm referral without the formalities.

And once the connection’s made, the usual vetting begins. But here’s the kicker: it all started on LinkedIn.

The firms seeing the biggest jumps in performance get this – and act on it. You can find these performance improving metrics in our new report – BTI Benchmarking Law Firm LinkedIn Performance 2025. These key metrics include:

• Number of followers
• Follower growth
• Engagement levels
• Posting cadence
• Touch points per partner
• The most effective strategies driving LinkedIn success
• All analyzed by firm size groups to help every firm

Join me in congratulating the firms showing the most improvement across these metrics over the last 2 years: