Legal Marketing Association Annual Conference – New Orleans
The Legal Marketing Association’s annual meeting is always a great conference and a valuable learning experience. BTI Principal, Jennifer Dezso, will be attending and presenting a not to be missed session for firms targeting new business from existing clients. Wednesday, April 11, 3:30 – 4:30 The Best Source of New Work…
Michael RynowecerApril 9, 2018
Marketing Budgets per Attorney Jump Nearly 11%
Budgets may not be going up as a percentage of revenue, but per capita spending is. CMOs have been both clever and skilled in managing their budgets. Overall, increases in revenue are slightly outpacing increases in attorney headcount. Most CMOs have been able to keep their budgets untouched. This means…
Michael RynowecerMarch 14, 2018
7 Unintended Branding Events to Stymie Any Brand Strategy
Law firms have at least 2 branding initiatives at any single point in time. One is carefully planned, orchestrated, researched, and measured to determine its success. The other is far less formal. It occurs as interactions between the individuals at your firm and people outside the firm—namely clients and potential…
Michael RynowecerMarch 7, 2018
Forget AI, Fred Flintstone Has a Big BD Lesson for Law Firms
Fred Flintstone lived in a time when the concept of modern counting for tallying and tracking was coming into widespread use. As Big Data and AI try to muscle their way into law firms—you can still rely on a few Stone Age tools to reliably develop business and keep more…
Michael RynowecerFebruary 21, 2018
Shoddy Law Firm Work Doubles
Shoddy work is driving clients crazy. And, it is driving twice as many clients crazy—in fact, 22% in 2017, up from 11% the previous year. Most of this sub-par work is unintentional. Certain law firms don’t even know they are missing the mark. What’s worse—clients simply let these firms fade away…
Michael RynowecerFebruary 14, 2018