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The Mad Clientist

22% of GCs Unloved: Out of the Loop

“I’m the last to know and have to drive this thing to close. I don’t get all the facts, and everyone is waiting for me. It’s ass backwards.” VP and GC, Large Telecom Company. The attorney able to show this GC how to change the dynamics and drive the results…
Michael Rynowecer
February 20, 2019
The Mad Clientist

13 Words to Grow Your Law Firm

Pick a word. Not just any word—a meaty, provocative word. Select the kind of word proven to evoke new thinking and gain new perspective. Think about your word every day for at least 30 days. Then think about using these words to drive improved performance. Here are 13 The Mad…
Michael Rynowecer
February 6, 2019
The Mad Clientist

Largest Clients Ramp Up RFPs

The next RFP is likely to be a big one. RFPs among the largest clients are on the rise. While only 38% of clients plan to issue RFPs through 2019—they are the largest legal spenders. Here’s why this group is moving to RFPs while others silently interview and select their…
Michael Rynowecer
January 23, 2019
The Mad Clientist

Growing the Biggest Portion of Your Client Base

Design a growth strategy for the biggest portion of your client base—no matter the size of your firm. You can view the video below, or on YouTube directly here: https://youtu.be/PYz_7UH7qXs We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the upper right of…
Michael Rynowecer
July 31, 2017
The Mad Clientist

4 Keys to Winning More Work

Acting as a business advisor sparks conversations and develops relationships before legal issues arise and leads to capturing high-rate legal work from your clients.Your ability to provide your service in the context of the client’s business will most differentiate you in the eyes of clients. Industry dynamics, current events, emerging…
Michael Rynowecer
June 28, 2017
The Mad Clientist

Do You Know How Many Competitors You Really Have?

Your clients are working with way more law firms than most realize—and not only that—clients compare you to each of these competitors every time you work with them. Learn how to change your thinking...and change your client relationships.You can view the video below, or on YouTube directly here: https://youtu.be/07paOv2zsmc We’ll be…
Michael Rynowecer
June 5, 2017