Corporate counsel point to 50 midsize and smaller firms as delivering superior client service. Clients are using more midsize law firms than ever. With demand well in excess of supply and Big Law at capacity, midsize firms are getting some of the best opportunities for new work they have seen in years.
These clients also bring high expectations for client service. They expect more personal and customized service from smaller and midsize firms. Please join me in congratulating each of The BTI Midsize Client Service Masters for earning the highest respect for their client service prowess:
The 50 firms above are in the upper echelons of client service — delivering impressive performance belying their size — and a few have made it to The BTI Client Service 30.
To put this in context: 650 law firms are trying to compete for business at large companies. Only 281 are recognized for some aspect of client service.
Above all, you will hear clients talk about The BTI Midsize Client Service Masters’ excellent communication and client focus — which serves as the foundation to perform well in all the 17 activities clients use to assess client service.
This research shows law firms of any size can deliver excellent client service. Your client interaction outweighs any benefits of size.
You can get the details on how and why these firms stand out in The BTI Client Service A-Team 2022: The Survey of Law Firm Client Service Performance.
Best in the market ahead.
The Mad Clientist
(This research is based on more than 350 in-depth newly completed interviews with top legal decision makers.)