Michael Rynowecer, Author at The BTI Consulting Group

The Most Searched for Law Firms of 2023

Imagine clients knocking on your digital door, eager for your ideas and services. The secret? A hidden corner of the digital world: client service excellence. While law firms scramble for keywords and algorithms, a select few are winning the real game — generating searches for their firm by name. No…

Michael RynowecerJanuary 3, 2024

The Mad Clientist

Meet the Winner of the Annual BTI Holiday Card Contest

As is The Mad Clientist’s annual tradition, I asked local students to create drawings for our holiday card contest. All the entries were outstanding — but this one won top honors. ∗ ∗ ∗ Wishing you a wonderful holiday season and a happy, healthy, and prosperous new year. From everyone…

Michael RynowecerDecember 21, 2023

The Mad Clientist

44 Law Firms with the Most Attorney Business Development Enthusiasm

Talk about scarcity. Only 25.86% of attorneys in law firms enjoy engaging in business development. Another 8% say they have a strong interest in learning. Interest takes a nosedive from here. We found 5 big influencers on attitudes towards engaging these BD enthusiasts, these include: Personal motivation — certain people…

Michael RynowecerDecember 13, 2023

The Mad Clientist

Just Released 7 Key Trends Defining Legal Spending in 2024

It’s the widest spectrum of legal needs corporate counsel face in decades. But this is just the start: Almost no clients expect a slowdown in legal needs — in fact — most see the opposite Few in-house legal departments are hiring in-house staff in a meaningful way Outside counsel is…

Michael RynowecerDecember 6, 2023

The Mad Clientist

How and Why Quinn Emanuel Became the Most Feared Litigation Firm: An Interview with John Quinn

John Quinn is the founder and chairman of Quinn Emanuel Urquhart & Sullivan, the largest litigation-only law firm in the world — and the most feared. BTI research shows corporate counsel point to Quinn Emanuel as the law firm they most want to avoid in litigation. I sat down with…

Michael RynowecerNovember 30, 2023

The Mad Clientist

Client Expectations Jump 27%

You disappear from the reliable and trusted list the minute you fall behind client expectations. There is little leeway here. You have 2 ways to fall behind: You can do less or invest your time elsewhere — this is more often an unintended behavior than a decision Clients start moving…

Michael RynowecerNovember 8, 2023

The Mad Clientist

10.1% of Attorneys Report Toxic Culture; How Many Are Great?

From toxic wastelands to well-oiled machines, the legal workplace is a diverse ecosystem. Trust can be a rare commodity and cooperation a distant dream. But fear not, only 10.1% of law firms have descended into this abyss. On the bright side, 12.1% of firms operate as well-oiled machines, where the…

Michael RynowecerOctober 25, 2023

The Mad Clientist

58 Law Firms Moving Up Market in Litigation

Proof Positive. It is getting harder to improve performance. Clients are being more selective in who they want to hire — and want evidence beyond the number of cases tried to verdict. Only 58 firms managed to move up market — down from 70 just 2 years ago. The upmarket…

Michael RynowecerOctober 19, 2023

The Mad Clientist

9 Q4 Business Development Hacks

Q4 is one of the best times of the year to develop business. Clients zero in on their mission-critical tasks. Their focus is to get them done. This focus consumes any time for issuing RFPs or big pitches. Corporate counsel want to make it happen before year-end creating a perfect…

Michael RynowecerOctober 11, 2023

The Mad Clientist

62 Law Firms Most Feared in Litigation

Aggressive, perplexing, previously unseen, and occasionally bizarre — these are the words clients use to describe litigation. And who better to defend, or in some cases, initiate legal action than The Fearsome Foursome? These are the firms striking the deepest fear into the hearts of seasoned general counsel and legal…

Michael RynowecerOctober 4, 2023