Michael Rynowecer, Author at The BTI Consulting Group

36 Vexing Problems Facing Clients: Everything Else is Low-Rate Noise

Novel and complex legal needs are rapidly eclipsing the straightforward and difficult needs. The law firms snagging this work learned quickly how to pivot and change strategies. Their client feedback gave them early insight into new needs and these firms developed new business tactics. They target corporate counsel’s most vexing…

Michael RynowecerMarch 13, 2024

The Mad Clientist

All 121 Law Firms Best at Meeting Novel, New, and Strategic Needs

Complex, new, and novel matters are driving the market — as are transformational and strategic M&A. These create new demands for clients — who are enjoying the challenge — and their outside counsel. These new demands include the ability to: Serve as the source of new ideas Develop brand new…

Michael RynowecerMarch 6, 2024

The Mad Clientist

9 Reasons Clients Remember Pitches and Meetings

You want to make an imprint. A positive imprint. You want to be remembered. Being remembered means getting hired. Corporate counsel hear a lot of pitches and talk to a lot of attorneys — an average of 22 a month at last count. They report hearing a lot of noise…

Michael RynowecerFebruary 28, 2024

The Mad Clientist

11 Best Practices to Make Your Industry Groups Thrive

Virtually every new regulation and court decision brings unique industry-specific impacts. Your ability to bring this insight is the difference between being invited in without competition or being left out of the conversation. And — getting much higher rates. The Most Lucrative Differentiator Understanding your client’s industry is the most…

Michael RynowecerFebruary 21, 2024

The Mad Clientist

Clients Single Out the Law Firms on the Leading Edge: Helping Clients Implement Strategic Change

More than 80% of clients are going through a business transformation. 67% of corporate counsel are playing a mission-critical role in this transformation — and they single out the law firms best suited for this high-value new and novel work. These firms are best at delivering on the all-new expectations…

Michael RynowecerFebruary 14, 2024

The Mad Clientist

7 Top Insights and Takeaways from our Market Outlook and Client Service Review Webinar

Law firms understanding the 2024 market drivers will perform exceptionally well. Others will be hit or miss. Corporate counsel love the challenges of the market drivers and want law firms who can relate to why they enjoy the work — as well as their core needs. The ability to meet…

Michael RynowecerFebruary 7, 2024

The Mad Clientist

Why Some Firms Are Still Getting Pummeled on Rates

Rates are soaring. At least for some firms. Not all are giants. Still, other firms continue to suffer a rate pounding as clients look to extract another pound of flesh. In the new Law Firm Leaders Burning Issues survey of more than 250 law firms conducted with my longtime friend…

Michael RynowecerJanuary 31, 2024

The Mad Clientist

Top Growth Practices and Industries for 2024

Client spending remains resilient — fueled by new needs and lingering issues, more companies than ever are pursuing innovative business models and adopting digital processes. Combine this with strong regulatory headwinds, employee activism, and the emergence of Generative AI — and 56% of clients plan to increase legal spending —…

Michael RynowecerJanuary 24, 2024

The Mad Clientist

Law Firms are at a Business Development Tipping Point

Business development is about to get a lot harder. Or not. A lot of law firms are making big bets on this fundamental question behind market success. Our flash survey of more than 1,000 attorneys and law firm leaders (conducted over the last 2 weeks) reveals the split on business…

Michael RynowecerJanuary 17, 2024

The Mad Clientist