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Mad Clientist

The Mad Clientist

Corporate Counsel Shift $5.8 Billion In-House

Unlike Ben Bernanke, corporate legal departments are taking dollars out of the system. Corporate counsel shifted $5.8 billion from their outside counsel budget to internal spending—the equivalent of keeping 2 Latham & Watkins’ in-house. The shift drives a paltry projected 2013 growth of 1.8% in outside counsel spending instead of…
Michael Rynowecer
June 20, 2013
The Mad Clientist

Clients Isolate 9 Core Brand Factors

BTI research with more than 13,000 C-level executives isolates 9 core branding factors impacting differentiation and hirability. These factors fit into 3 categories: 1. Client's Choice, including:  Client recommendations Being included on client short lists  2. Premium Value, including: Delivering premium value 
Michael Rynowecer
April 29, 2013
The Mad Clientist

Client Service Leaders Boxing Out the Competition

Law firms whose clients see them as being best in client service enjoy: ♦  30% higher profitability ♦  7% rate premiums across all staff levels ♦  35% higher client retention Despite these convincing numbers, few attorneys truly shine for their dedication to client service delivery. In BTI’s much anticipated release of The BTI…
Michael Rynowecer
February 27, 2013