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Mad Clientist

The Mad Clientist

In the War Room

Under the streets of London, a veritable maze of closed-door rooms became the hub of Britain’s military planning during World War II. While the earth shook above them, Churchill’s top officials waged war, gathering intelligence and clandestinely directing thousands of tactical maneuvers. The war room buzzed. Similarly, behind closed doors…
Michael Rynowecer
November 20, 2012
The Mad Clientist

Ready. Set. Grab.

All eyes are on center court. Two confident players jockey for the exact foot position each believes gives them the edge. The referee's whistle sounds. The players are locked in a near-wrestling match; battling fiercely to gain control of the ball - and the court. Only one gains possession. Every…
Michael Rynowecer
March 20, 2012
The Mad Clientist

Litigation Got You Down?

If the tug-of-war of litigation is getting you down, you’re not alone. This year, spending cuts, fee caps, resolution mandates and other aggressive tactics are bringing down not just litigation dollars, but the entire legal market. With a projected growth rate of -1.6% (yes, that is negative), the market for…
Michael Rynowecer
October 25, 2011
The Mad Clientist

Leap. Duck. Swerve.

Many of us spend our Sunday afternoons at this time of year marveling at the deft tactical maneuvers and well-timed evasions of our favorite receivers and running backs. Running head on into a fray of beefy opponents intent on squashing any efforts at forward progress, these players display agility and…
Michael Rynowecer
October 18, 2011
The Mad Clientist

Marketing: The Magic Pill?

2011 marketing budgets get a boost at law firms of all sizes, enjoying bumps of 5.3% and 4.2% at AmLaw 100 and 200 firms, respectively. Small and mid-sized firms get their fair share as well, with marketing dollars rising 4.3%, on average, since 2010. As law firm leaders come to…
Michael Rynowecer
August 8, 2011
The Mad Clientist

Clients Audit the Big 4 – 60% of Clients Happy

All too often, people—executives, job hunters, the media and, yes, auditors themselves— collectively refer to the Big 4 as a single entity. Together, they dominate the big firm CPA world, their individual brands subsumed by their reputation as a whole. Yet, like the superhero team The Fantastic Four, each individual…
Michael Rynowecer
May 24, 2011