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Business Development

The Mad Clientist

Give a Hoot, Don’t Pollute

Every month, a typical General Counsel speaks with 22 partners—each from a different firm. While partners are discussing legal and case-specific issues, they are also looking for more work. GCs report 75% of these active matter discussions includes the partner doing one of the following: Asking for work in another…
Michael Rynowecer
June 25, 2014
The Mad Clientist

The Mold Problem

We often think we need to come up with a solution on our own to prove we are worth hiring. But clients aren’t just looking for someone to take charge and save the day—they’re looking for an ally, an invested confidant. Clients want to play a role in the shaping…
Michael Rynowecer
May 7, 2014
The Mad Clientist

13 Striking Opportunities for 2014

Silver linings are often lost in the headwinds of difficult market conditions. BTI’s in-depth interviews with more than 300 corporate counsel ferret out the opportunities offering rays of sunshine—and new business. The 13 best opportunities to drive growth in 2014 include: Corporate counsel expect litigation matters to surge by 62%…
Michael Rynowecer
December 16, 2013
The Mad Clientist

Law Firms Build Serious Marketing and Biz Dev Muscle

Lip service is over. Law firms are building marketing and business development muscle to drive market gains—and partners show their support by voting with their wallets. Law firms steadily boosted their investment in marketing and business development since 2010. Budgets at the 100 largest firms experienced a compound annual growth…
Michael Rynowecer
December 2, 2013