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Business Development

The Mad Clientist

Practical Client Development: Custom, Multi-Practice CLEs

This week Jennifer Petrone Dezso shares the most successful way to structure your continuing legal education for clients by making them client development opportunities for you as well as learning opportunities for your clients.You can view the video below, or on YouTube directly here: https://youtu.be/7VFv_MUiopA We’ll be releasing videos here on…
Michael Rynowecer
November 7, 2016
The Mad Clientist

Are Midsize Firms Giving Up on Marketing?

Budgeting season is in the air. Law firm marketing leaders are working hard to turn their marketing dreams into budget realities. CMOs are pulling together their best arguments to get what they want, and in some cases, have been fighting for years to get. Here is some ammunition to help.The…
Michael Rynowecer
October 12, 2016
The Mad Clientist

Business Development By Another Name

Business development can take many forms, and this week The Mad Clientist shares one of the most effective opportunities you have to sit down with a client and build a plan to work together.You can view the video below, or on YouTube directly here: https://youtu.be/GcweTvM6F9Q We’ll be releasing videos here on…
Michael Rynowecer
October 7, 2016
The Mad Clientist

Big Law’s Business Development Secret

4 of the 5 most successful business development activities start with one word. The Mad Clientist takes you through the ways in which Big Law firms are focusing their business development efforts.You can view the video below, or on YouTube directly here: https://youtu.be/e8IVSyv4KLI We’ll be releasing videos here on The Mad…
Michael Rynowecer
October 3, 2016
The Mad Clientist

The Business Development Blind Spot

You may be overlooking the silent race for business few law firms ever see or pursue.Market leaders stay ahead of competitors by sniffing out client pain and removing the sources of discomfort from their clients’ lives on a continuing basis. Your ability to do this before everyone else offers you…
Michael Rynowecer
March 2, 2016
The Mad Clientist

15 Best Opportunities and Trends for 2016

It’s a special time of year for The Mad Clientist as he clears his desk and combs through each of the 319 in-depth, independent interviews with corporate counsel BTI wrapped up in October of 2015. The goal: find the best opportunities for law firms in 2016.15 opportunities to drive growth…
Michael Rynowecer
December 2, 2015