Business Development Archives - Page 26 of 32

Clients Expect Full Return in 8 Months, Law Firms 6

Like spring in New England, the talk of reopening is about to go into full bloom... Reopening is the current mainstay of COVID-19 resource center content. The only remaining questions are how and when. Law firms are doing a good job flooding the market with insight about how to reopen…

Michael RynowecerMay 20, 2020

The Mad Clientist

7 Key Questions Clients Are Trying to Answer Right Now: What You Can Do About It

What’s next? How will this play out? How to get ready? Where are we exactly in this thing? Top legal decision makers are asking themselves these very same questions. This thinking dominates client’s mental energy. They may be working on other issues – but this is where their focus lies.…

Michael RynowecerMay 13, 2020

The Mad Clientist

Clients Single Out 37 Midsize Law Firms Punching Way Above Their Weight

Clients – of their own volition – point to 37 midsize firms as bringing the same level of confidence and reliability as the big firms. They look to these firms for a wide variety of risky, delicate, and thorny matters – including highly customized advice about reopening and related issues.…

Michael RynowecerMay 6, 2020

The Mad Clientist

43 Law Firms Clients Say are Winning in the COVID-19 World

New law firm rosters are part of the new reality. The pandemic is redefining corporate counsel objectives and in some cases their core role. Top legal decision makers tell us how a few law firms have really stepped it up, jumped in, and are truly committed. Clients point to 43…

Michael RynowecerApril 29, 2020

The Mad Clientist

Law Firms Scooping First Of New COVID-19 Cases; 8 Tactics Winning This Work

Clients are expecting increases in their litigation budgets. They do not know how big yet – but the estimates are well into the double digits. The new COVID-19 cases have already started rolling in and clients have quickly picked the law firms getting the new work. No competition, no RFPs,…

Michael RynowecerApril 22, 2020

The Mad Clientist

Clients Embrace LinkedIn: Reveal All

Right there in plain sight. An insightful look into, if not the very definition of, your client’s world view. It’s on LinkedIn. This isn’t a superficial glance at where they went to school—it’s about finding snippets of insight buried within the introduction, comments, posts, likes, connections, and frequency of their…

Michael RynowecerNovember 13, 2019

The Mad Clientist

½ of Law Firms Woefully Behind in Marketing Tech

Technology provides a clear advantage. You can see more of what matters and target your resources with precision. All CMOs dream of technology prowess. BTI research reveals just over half of CMOs dream of the basics—foundational tools to drive BD. AI and advanced analytics will have to wait until CMOs…

Michael RynowecerAugust 21, 2019

The Mad Clientist

How to Get Rid of BD Skeptics and Directories in One Swoop

Easy. Just wait. 24% of law firm marketing leaders say the BD skeptics will disappear in 2 years. Why? These CMOs think the combination of heightened competition, dwindling client retention, new client demands, and new GCs shopping for law firms will convert the unbelieving. And, they add, the baby boomers…

Michael RynowecerJune 5, 2019

The Mad Clientist

12 Tactics Branding Your Law Firm and Boosting Hirability

A better brand means better hirability—a strong brand makes you much more attractive to clients. BTI’s brand new research with corporate counsel shows 28% of law firms are strengthening their brand in the eyes of clients. Of these, more than half improved their brand to be ranked at all-time highs—making…

Michael RynowecerMay 8, 2019

The Mad Clientist

Who’ll Collect the Win? 9 Firms Intent on Edging Out Kirkland and Latham

Who’s next? Kirkland and Latham are in a class by themselves. So, which firms can get even bigger and create a new class? We asked more than 160 law firm marketing leaders and here’s who they think are the next firms to deliver blow-out growth: DLA Piper and DentonsThese 2…

Michael RynowecerMarch 20, 2019