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The Business Development Window is About to Open—For a Very Short Time The Mad Clientist

The Business Development Window is About to Open—For a Very Short Time

It’s prime cross-selling season.Every 12 to 18 months your clients face new and vexing problems. These issues change like clockwork. Some will appear, disappear, and reappear over time—but the issues will always have a new and more complex twist. The time is upon us.There are few better cross-selling opportunities than…
Michael Rynowecer
March 8, 2017
Client Development: The Key to Dramatic Growth The Mad Clientist

Client Development: The Key to Dramatic Growth

This week The Mad Clientist discusses building your budget by separating out client-specific activities vs. broader initiatives to dramatically increase growth.You can view the video below, or on YouTube directly here: https://youtu.be/wTIabDMcO9Q We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the…
Michael Rynowecer
February 20, 2017
Reallocating Your Marketing and Business Development Budget The Mad Clientist

Reallocating Your Marketing and Business Development Budget

The Mad Clientist discusses ways your firm can keep up with Big Law marketing and business development budgets in today's Mad Clientist Minute.And don't miss an extended discussion of law firm marketing and business development budgets, client service tactics, and our annual overview of today's market in BTI's Market Outlook…
Michael Rynowecer
January 9, 2017
Practical Client Development: Custom, Multi-Practice CLEs The Mad Clientist

Practical Client Development: Custom, Multi-Practice CLEs

This week Jennifer Petrone Dezso shares the most successful way to structure your continuing legal education for clients by making them client development opportunities for you as well as learning opportunities for your clients.You can view the video below, or on YouTube directly here: https://youtu.be/7VFv_MUiopA We’ll be releasing videos here on…
Michael Rynowecer
November 7, 2016
The Mad Clientist Minute: The Weekly Video to Help You Drive More Business The Mad Clientist

The Mad Clientist Minute: The Weekly Video to Help You Drive More Business

You spoke and we listened. After many requests for short, concise video clips—we are pleased to announce our brand-new video feature: The Mad Clientist Minute. These highly focused weekly videos offer an in-depth look at BTI’s research, experience, data, case studies, and analysis. BTI Principal Jennifer Petrone Dezso and I will…
Michael Rynowecer
September 14, 2016
Clients: “To Get Hired Today Law Firms Must Understand My Business Needs” The Mad Clientist

Clients: “To Get Hired Today Law Firms Must Understand My Business Needs”

This week The Mad Clientist details the single biggest factor clients use when evaluating whether or not to hire a law firm.You can view the video below or on YouTube directly, here: https://youtu.be/UjLQAuJC-CQ We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at…
Michael Rynowecer
August 29, 2016