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Business Development

The Mad Clientist

The Business Development Blind Spot

You may be overlooking the silent race for business few law firms ever see or pursue.Market leaders stay ahead of competitors by sniffing out client pain and removing the sources of discomfort from their clients’ lives on a continuing basis. Your ability to do this before everyone else offers you…
Michael Rynowecer
March 2, 2016
The Mad Clientist

15 Best Opportunities and Trends for 2016

It’s a special time of year for The Mad Clientist as he clears his desk and combs through each of the 319 in-depth, independent interviews with corporate counsel BTI wrapped up in October of 2015. The goal: find the best opportunities for law firms in 2016.15 opportunities to drive growth…
Michael Rynowecer
December 2, 2015
The Mad Clientist

The 5 Law Firms with the Most Marketing Mojo

5 law firms stand out as the firms no one wants to pitch against. The 135 law firm marketing leaders BTI interviewed single out these 5 firms as bringing more marketing mojo than everyone else:Jones DayKirkland & EllisLatham & WatkinsLittler MendelsonMorgan LewisWe can’t help but note these 5 firms are…
Michael Rynowecer
October 28, 2015
The Mad Clientist

How 6 Seconds of Silence Nails New Business

Your client is looking right at you. No words—just deep in thought. You just said something which made you very different from everyone else. Were you provocative? Did you just change your client’s perspective? If you're like most people you may not exactly know. But you do know you seriously…
Michael Rynowecer
July 8, 2015
The Mad Clientist

The Great Revenue Deception

Revenue is so deceptive. As long as we have growth it's all good. But, it hides so many sins and can be so misleading. It can also mask great success. Too bad it sits right up at the top of the income statement for all to see. Hiding the Truth…
Michael Rynowecer
June 2, 2015