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BTI Research

The Mad Clientist

5 Things Your Clients Want From You Now

Separating signal from the noise drives success. And this is exactly what top legal decision makers are encountering right now. Clients are sorting out: Streams of new information Scientific and unscientific opinions Evolving regulatory frameworks Potential new variants New workforce demands New and recurring questions from management All this in…
Michael Rynowecer
January 12, 2022
The Mad Clientist

The Most Searched Law Firms in 2021

It's instinctive. Clients (and potential clients) thinking about hiring you search the internet for your firm by name. They may want to browse, look for ideas, or just get their head in the game. A named search is a proxy for your brand’s reach and strength. We analyzed the relative…
Michael Rynowecer
January 5, 2022