Skip to main content

There is no better source of inbound leads than the unsolicited recommendation from one top legal decision maker to another. And they all recommend firms — more often informally than not. This is how the unsolicited law firm recommendation travels.

More than 2/3 of these decision makers hire the first firm recommended — even on one unsolicited recommendation — such is the power of the unsolicited recommendation.

And, Why Unsolicited Recommendations Matter Now More Than Ever

Turnover at law firms and clients is at a record high. Clients are inheriting law firms while partners try to bring over relationships. New is meeting new — causing clients to ask a lot of questions about firms.

Earning the Coveted Unprompted Client Recommendation Client Service

Superior client service is consistently the leading driver of law firm recommendations by General Counsel. BTI research reveals 70% of top legal decision makers point to superior client service as driving the unsolicited recommendation — 3.5 times more often than any other single factor.

The 9 Law Firms Most Recommended by Top Legal Decision Makers


Faegre Drinker
Gibson Dunn
Ogletree Deakins
Jones Day
Reed Smith
Latham & Watkins
Ropes & Gray

The 27 Law Firms Highly Recommended by Top Legal Decision Makers


ArentFox Schiff
Kilpatrick Townsend
Baker Donelson
King & Spalding
Ballard Spahr
Kirkland & Ellis
Day Pitney
Morgan Lewis
DLA Piper
Norton Rose Fulbright
Fisher Phillips
Paul Hastings
Gordon & Rees
Sheppard Mullin
Greenberg Traurig
Shook, Hardy & Bacon
Hogan Lovells
Jackson Lewis
Sullivan & Cromwell
Jenner & Block
Jones Walker

You can see all the remaining 77 law firms clients recommend and why here. You can also download a copy of the complimentary report The BTI Most Recommended Law Firms 2023: The Firms Top Legal Decision Makers Recommend Above All Others.

Congratulations to these firms on earning the hardest-to-earn client recommendations.

Best in the market ahead.

The Mad Clientist

Want to talk about client service performance to drive recommendations? Please let me know.  

Forwarded to you? Get your own copy every week! Subscribe below.

Keep Ahead of the Market with BTI's Latest Research Order Today!

BTI Practice Outlook 2023
BTI Litigation Outlook 2023
BTI Associate Satisfaction 2022

News and Events

New! BTI Litigation Outlook 2023:
Litigation Spending in the Uncertain Economy and Beyond
Order Today
BTI Associate Satisfaction A-Listers 2022:
BTI Survey of Law Firms Where Associates are Happiest
Order Today
BTI Client Service A-Team 2022:
Survey of Law Firm Performance
Order Today