There is no better source of inbound leads than the unsolicited recommendation from one top legal decision maker to another. And they all recommend firms — more often informally than not. This is how the unsolicited law firm recommendation travels.
More than 2/3 of these decision makers hire the first firm recommended — even on one unsolicited recommendation — such is the power of the unsolicited recommendation.
And, Why Unsolicited Recommendations Matter Now More Than Ever
Turnover at law firms and clients is at a record high. Clients are inheriting law firms while partners try to bring over relationships. New is meeting new — causing clients to ask a lot of questions about firms.
Earning the Coveted Unprompted Client Recommendation — Client Service
Superior client service is consistently the leading driver of law firm recommendations by General Counsel. BTI research reveals 70% of top legal decision makers point to superior client service as driving the unsolicited recommendation — 3.5 times more often than any other single factor.
The 9 Law Firms Most Recommended by Top Legal Decision Makers
Faegre Drinker |
McGuireWoods |
Gibson Dunn |
Ogletree Deakins |
Jones Day |
Reed Smith |
Latham & Watkins |
Ropes & Gray |
Littler |
The 27 Law Firms Highly Recommended by Top Legal Decision Makers
ArentFox Schiff |
Kilpatrick Townsend |
Baker Donelson |
King & Spalding |
Ballard Spahr |
Kirkland & Ellis |
Day Pitney |
Morgan Lewis |
DLA Piper |
Norton Rose Fulbright |
Fish |
O’Melveny |
Fisher Phillips |
Paul Hastings |
Foley |
Polsinelli |
Gordon & Rees |
Sheppard Mullin |
Greenberg Traurig |
Shook, Hardy & Bacon |
Hogan Lovells |
Skadden |
Jackson Lewis |
Sullivan & Cromwell |
Jenner & Block |
Weil |
Jones Walker |
You can see all the remaining 77 law firms clients recommend and why here. You can also download a copy of the complimentary report The BTI Most Recommended Law Firms 2023: The Firms Top Legal Decision Makers Recommend Above All Others.
Congratulations to these firms on earning the hardest-to-earn client recommendations.
Best in the market ahead.
MBR
The Mad Clientist
Want to talk about client service performance to drive recommendations? Please let me know.
