BTI Benchmarking Outside Audit Management: Managing the Big 4
All too often, people—executives, job hunters, the media and, yes, auditors themselves—collectively refer to the Big 4 as a single entity. For this study, BTI conducted 259 interviews with those most intimate with the Big 4 firms—their clients—to benchmark the strengths and weaknesses of each individual member of the Big…
Michael RynowecerSeptember 3, 2013