The Mad Clientist Archives - Page 79 of 85

BTI Market Outlook and Client Service Review 2014 Webinar

Opportunities knock as 2014 unfolds. Join BTI as we discuss new opportunities and how client service leaders are upping their game. We will dissect the market in rich, robust detail—so you can pinpoint the opportunities best for you and your firm. We’ll delve into powerful findings from more than 300…

Michael RynowecerJanuary 6, 2014

The Mad Clientist

BTI’s Holiday Wishes 2013

We send you our warmest wishes for the happiest of holidays.

Michael RynowecerDecember 20, 2013

The Mad Clientist

13 Striking Opportunities for 2014

Silver linings are often lost in the headwinds of difficult market conditions. BTI’s in-depth interviews with more than 300 corporate counsel ferret out the opportunities offering rays of sunshine—and new business. The 13 best opportunities to drive growth in 2014 include: Corporate counsel expect litigation matters to surge by 62%…

Michael RynowecerDecember 16, 2013

The Mad Clientist

Law Firms Build Serious Marketing and Biz Dev Muscle

Lip service is over. Law firms are building marketing and business development muscle to drive market gains—and partners show their support by voting with their wallets. Law firms steadily boosted their investment in marketing and business development since 2010. Budgets at the 100 largest firms experienced a compound annual growth…

Michael RynowecerDecember 2, 2013

The Mad Clientist

New Strategies Turbo-Charge Leaders—Skadden Tops BTI’s A-Team—Morgan Lewis, Sidley Surge

Corporate counsel rank Skadden as delivering the absolute best client service. After redefining its approach to clients 4 years ago, the firm surges to number one in the BTI Client Service A-Team 2014. Skadden is an 11-year veteran of The BTI Client Service 30, has been in the top 5…

Michael RynowecerNovember 18, 2013

The Mad Clientist

Cross-selling: Legends, Folktales and Statistics

1. The typical primary law firm provides 3 practices to a single client. Fiction:On average, a primary provider delivers 1.8 practices to a single client—meaning most law firms deliver one, and a handful service 2 practice areas. The average client has 4 major practice needs and 5 minor, but measurable,…

Michael RynowecerOctober 30, 2013

The Mad Clientist

The Mad Clientist’s Maxims: The RFP Process is Neither Fair nor Objective

The only people who dislike RFPs more than you are your clients. To some, the RFP can serve as a beacon of hope to win new business—driving adrenaline levels and competitiveness sky-high. To others, the RFP is a wake-up call—a signal your client relationship is at risk because you are…

Michael RynowecerOctober 23, 2013

The Mad Clientist

Vital Signs: 7 Traits of the Best Relationships with the Best Clients

Most of us do what we do to work with the best clients. These are the clients who award work without competition, offer us an abundance of challenging and interesting work and are a joy to work with. These clients are often big spenders but pop up in every size…

Michael RynowecerOctober 14, 2013

The Mad Clientist

BTI Breakfast Briefing for Law Firms

Due to extraordinary demand—BTI returns to the Harvard Club of New York City ready to present the most compelling insights into: Where the market is headed—hint: you may find a few pleasant surprises How law firms are stacking up to client expectations What CMOs are doing with their spending and…

Michael RynowecerOctober 11, 2013

The Mad Clientist

US Legal Spending Soars: Growth at 7%

US spending by global companies is soaring—and 75% of their US law firm hires are outside the Am Law 50. Global company spending now accounts for 40% of US corporate legal spending, up from 30% in 2010. We find global companies are more active in developing markets, building sales channels,…

Michael RynowecerOctober 3, 2013