The Mad Clientist Archives - Page 78 of 86

9 Keys to Hirability, Higher Rates and Fame

Clients may know who you are, but this is just the tip of the iceberg. The real challenge is ensuring your firm’s brand moves past awareness to differentiation. Different from all others—in a good way—where your brand drives new business. Differentiation determines your hirability and how much clients will pay.…

Michael RynowecerApril 30, 2014

The Mad Clientist

Every Step You Take… I’ll Be Watching You

Nothing leaves a stronger imprint on clients than experience. Nothing. Apple continues to maintain its stronghold on brand value in Forbes’ annual list of Most Valuable Brands even as consumers start to grumble about whether or not Apple remains truly innovative. But Apple still delivers an experience no other brand…

Michael RynowecerApril 24, 2014

The Mad Clientist

4 Innovative Actions to Add Outsized Value Today

You can start the march to add outsized value and boost client service today. Ok, maybe Monday. Start slow and be selective. Focus on your largest clients. You can mix and match where you feel comfortable—but no matter how you move ahead—embrace at least one of these client building strategies:…

Michael RynowecerApril 17, 2014

The Mad Clientist

2 Law Firms Get 50% of the Budget—45 Fight for the Rest

The typical large corporation is working with 47 different law firms at any given point in time. The average middle market company works with 8. Meaning, law firms compete with somewhere between 7 and 46 firms every day at a single client. Your competitors want to grow by at least 5%…

Michael RynowecerApril 10, 2014

The Mad Clientist

The 7 Stages of Client Relationships

For most firms, quantity and size come before strength and quality when counting clients. We always want more and bigger. But without core strength or understanding our depth of quality, we know little about what each client relationship can be and how long it may last. Knowing where we stand with clients…

Michael RynowecerApril 2, 2014

The Mad Clientist

Are Your Client Relationships Good…or Simply Good Enough?

Unless your firm has robust client feedback in place, you are simply guessing at how good your client relationships are. Clients are the only true judge of the strength for every relationship we hold dear. We brought back the BTI Client Relationship Scorecard, last published in 2009, because law firms…

Michael RynowecerMarch 26, 2014

The Mad Clientist

Law Firms Hyper Focus on Existing Clients: Only 1/3 Mean It

Fully 92% of law firms are targeting existing clients for growth. Only 33% of these same law firms are funding their client teams to invest in these prized existing clients. While client teams are a proven tool to gain market share in a flat market—unfunded client teams are a bit…

Michael RynowecerMarch 19, 2014

The Mad Clientist

Firms Acting on Client Feedback Perform 2.7 Times Better Than All Others

58% of law firms conduct client feedback. Virtually all benefit—but 20% of these firms are able to transform this feedback into outsized benefits. Specifically, these firms perform 2.7 times better than others in revenue generation, client retention and year-over-year growth. What’s their secret? The client feedback becomes part of the…

Michael RynowecerMarch 12, 2014

The Mad Clientist

BTI at LMA 2014—Clientelligence: The Cold, Hard Facts on What Your Clients Really Want from Your Firm

The strongest market driver for you is what your clients—and your potential clients—want. BTI draws on its unrivaled research and work with market leaders in virtually every major profession to define how superior client service accelerates profits for law firms. Michael B. Rynowecer not only paints a picture of exceptional…

Michael RynowecerMarch 10, 2014

The Mad Clientist

The Mad Clientist Short Takes—Spring Forward Into Better Client Relationships

Throughout our interviews with corporate counsel, The Mad Clientist hears succinct and hard-hitting views on all aspects of client thinking. As the year unfolds, we are seeing clients’ expectations of law firms changing; demanding you look back, plan ahead and spring into action…all without the client asking. Two corporate…

Michael RynowecerMarch 5, 2014