The Mad Clientist’s Maxims: The RFP Process is Neither Fair nor Objective
The only people who dislike RFPs more than you are your clients. To some, the RFP can serve as a beacon of hope to win new business—driving adrenaline levels and competitiveness sky-high. To others, the RFP is a wake-up call—a signal your client relationship is at risk because you are…
Michael RynowecerOctober 23, 2013