BTI Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms
In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. With a few notable exceptions, corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients. BTI Brand Elite 2019 ranks the law firms…
Michael RynowecerMay 6, 2019