The Mad Clientist Archives - Page 36 of 86

Fewer Bet-the-Company Law Firms

The number of law firms clients think can handle bet-the-company matters fell by 16.1%, down to just 94 firms this year. As the complexity and stakes clients face grow higher, clients are becoming more selective and are dramatically raising their expectations. Join us in congratulating the following firms with the…

Michael RynowecerMay 20, 2019

The Mad Clientist

Clients’ Short Lists Get Longer

Everyone wants to be on the short list. And clients are adding to them, lengthening their lists by 6.4% this year over last. The short list is the first stop before clients make a hiring decision. The process starts with the firms on the short list and moves on from…

Michael RynowecerMay 20, 2019

The Mad Clientist

Fewer Premium Worthy Law Firms

Clients are facing more complexity and uncertainty than ever before—the Economic Policy Uncertainty Index is at an all-time high. Clients gladly pay premiums for the firms who are comfortable with uncertainty and can simplify the complex. The number of firms meeting this threshold dropped substantially—a steep 22.4% from last year.…

Michael RynowecerMay 17, 2019

The Mad Clientist

Skadden Reclaims Best Brand: 18 Firms Move Up in New BTI Brand Elite

Skadden reclaims its position as the best-branded law firm. Benefiting directly from the increased complexity and uncertainty clients face—clients rank Skadden as the firm to turn to in bet-the-company situations more than any other firm. Fully 18 firms in the 28 Brand Elite firm improved their brand over last year.…

Michael RynowecerMay 15, 2019

The Mad Clientist

12 Tactics Branding Your Law Firm and Boosting Hirability

A better brand means better hirability—a strong brand makes you much more attractive to clients. BTI’s brand new research with corporate counsel shows 28% of law firms are strengthening their brand in the eyes of clients. Of these, more than half improved their brand to be ranked at all-time highs—making…

Michael RynowecerMay 8, 2019

The Mad Clientist

BTI Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms

In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. With a few notable exceptions, corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients. BTI Brand Elite 2019 ranks the law firms…

Michael RynowecerMay 6, 2019

The Mad Clientist

Law Firms Embrace Funky Billing, Go Rogue

Clients are seeing the funkiest and even what they describe as “slippery bills” from their law firms. We are not talking about isolated incidents; fully 38% of clients tell us about slipshod bills—doubling the 19% of last year. Why are clients using such strong language? Judge for yourself: And then…

Michael RynowecerMay 1, 2019

The Mad Clientist

5 Trends Shaping Legal Marketing in 2019

Michael RynowecerApril 24, 2019

The Mad Clientist

Benchmarking Law Firm Marketing and Business Development Budgets and Staffing

Understand the on-going dynamic of law firms’ investment in Marketing and Business Development. Garnered from more than 130 interviews with leading marketing executives across a diverse range of firms, the report's compelling analysis points to successful strategies in response to a changing market. Details include overall market trends along with…

Michael RynowecerApril 24, 2019

The Mad Clientist

Only 7 Things Drive Law Firm CMOs Crazy

CMOs are quick to point out how the attorneys are the best part of the job. But, some attorneys do a good job of driving them absolutely crazy.4 of the 7 sources of CMO frustration start with attorneys—a small number of attorneys, but attorneys none the less. Attorneys don’t have…

Michael RynowecerApril 17, 2019