The Mad Clientist Archives - Page 36 of 85

The 18 BTI Business Development Badasses

A pitch is as much a mind game as it is a team sport. You go in focusing on your potential client. But there are always competitors. Some of these competitors are worrisome and others are not. Then, you catch wind you are up against a BTI Business Development Badass—the…

Michael RynowecerFebruary 27, 2019

The Mad Clientist

22% of GCs Unloved: Out of the Loop

“I’m the last to know and have to drive this thing to close. I don’t get all the facts, and everyone is waiting for me. It’s ass backwards.” VP and GC, Large Telecom Company. The attorney able to show this GC how to change the dynamics and drive the results…

Michael RynowecerFebruary 20, 2019

The Mad Clientist

98% of CMOs Would Do It All Again

Successful CMOs know how to navigate the people and culture of their firm. They know what experience counts and what’s worth caring about. The most successful CMOs have 7 lessons they wish they had known earlier. What Advice Would You Give Yourself When You Were Just Starting Out?We asked more…

Michael RynowecerFebruary 13, 2019

The Mad Clientist

13 Words to Grow Your Law Firm

Pick a word. Not just any word—a meaty, provocative word. Select the kind of word proven to evoke new thinking and gain new perspective. Think about your word every day for at least 30 days. Then think about using these words to drive improved performance. Here are 13 The Mad…

Michael RynowecerFebruary 6, 2019

The Mad Clientist

The 21 Biggest Takeaways from BTI’s Annual Market Outlook and Client Service Review

So many lessons, so many questions; but so little time. Here is a recap of our 10th annual BTI Market Outlook and Client Service Review. We would like to thank the 1,682 individuals who joined us and appreciate all the feedback—especially considering how much client feedback we develop for our…

Michael RynowecerJanuary 30, 2019

The Mad Clientist

Largest Clients Ramp Up RFPs

The next RFP is likely to be a big one. RFPs among the largest clients are on the rise. While only 38% of clients plan to issue RFPs through 2019—they are the largest legal spenders. Here’s why this group is moving to RFPs while others silently interview and select their…

Michael RynowecerJanuary 23, 2019

The Mad Clientist

6 Things the BTI Client Service 30 Do and Others Don’t

Client service is anything but static. Sometimes client needs evolve over time and sometimes they change on a dime—with no notice. The BTI Client Service 30 follow the lead of world-class firms like PwC, McKinsey, and Accenture to use changing client expectations to their advantage. Best-in-class law firms stay ahead…

Michael RynowecerJanuary 16, 2019

The Mad Clientist

Hurry, While You Still Have A Rare Second Chance

With luck your client’s budget is approved. After all, your client submitted their first draft last summer. The budget got worked, changed, adjusted, and reconfigured. Now it’s real. So, what is your client focusing on as the New Year starts? Those who know the answer are in the minority—but clearly…

Michael RynowecerJanuary 9, 2019

The Mad Clientist

12 Top Trends Defining the 2019 Legal Market

Buckle up. It’s going to be an exciting ride. Clients are spending more money on outside counsel than ever. Top legal decision makers are redefining their approach to hiring and managing their law firms. This translates into direct opportunity. But you will find the biggest wins by targeting your client’s…

Michael RynowecerJanuary 2, 2019

The Mad Clientist

See The 6th Grade Winner Of Our Creative Card Contest

It was a tough choice…So many imaginative holiday cards with such good direction for animation. But we had to pick. See the winner below or view it on our YouTube Channel. Best wishes for a healthy, happy, and prosperous New Year from everyone at BTI.

Michael RynowecerDecember 19, 2018