Benchmarking Law Firm Marketing and Business Development Budgets and Staffing
Understand the on-going dynamic of law firms’ investment in Marketing and Business Development. Garnered from more than 130 interviews with leading marketing executives across a diverse range of firms, the report's compelling analysis points to successful strategies in response to a changing market. Details include overall market trends along with…
Michael RynowecerApril 24, 2019
Only 7 Things Drive Law Firm CMOs Crazy
CMOs are quick to point out how the attorneys are the best part of the job. But, some attorneys do a good job of driving them absolutely crazy.4 of the 7 sources of CMO frustration start with attorneys—a small number of attorneys, but attorneys none the less. Attorneys don’t have…
Michael RynowecerApril 17, 2019
22% of Clients Bring on New GCs: New Game, New Rules, New Rates
22% of clients are disrupting the market right now. These are the new GCs. Half of these have been in place for less than 12 months. Another half have been in place 23 months—just enough to get their sea legs. We see 2 big implications for law firms: This is…
Michael RynowecerApril 10, 2019
7 Ways Client Service All Stars are Different: You Can Implement Them Now
Each year, The BTI Client Service All-Stars manage to up their game. They know how to push client service beyond its current limits. They know how to break through not only the clutter of competition, but the self-imposed client service limits some attorneys face. Here are 7 examples of superior…
Michael RynowecerApril 3, 2019
Corporate Counsel Single Out 335 Attorneys with the Best Client Service—By Name
Corporate counsel point to 335 attorneys—by name—who deliver the best client service. These are the BTI Client Service All-Stars 2019.Corporate legal decision makers single out each BTI Client Service All-Star—by name and in an unprompted manner. No attorney or firm can self-nominate, self-refer, nor pay to be included in this…
Michael RynowecerMarch 27, 2019
BTI Client Service All-Stars for Law Firms 2019
The 2019 BTI Client Service All-Stars Report singles out the 335 attorneys have mastered the art of superior client service. In the eyes of clients, these attorneys are unsurpassed in their delivery of client service. These are the BTI Client Service All-Stars 2019. This report honors the individuals able to…
Michael RynowecerMarch 27, 2019
Who’ll Collect the Win? 9 Firms Intent on Edging Out Kirkland and Latham
Who’s next? Kirkland and Latham are in a class by themselves. So, which firms can get even bigger and create a new class? We asked more than 160 law firm marketing leaders and here’s who they think are the next firms to deliver blow-out growth: DLA Piper and DentonsThese 2…
Michael RynowecerMarch 20, 2019
The Lost Secrets Behind Latham and Kirkland’s Success
There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundational skills, strong…
Michael RynowecerMarch 13, 2019
7 Ways BTI Business Development Badasses Are Different
Attitude and behavior win you BTI Business Develop Badass status. It’s not only what you do, it’s how you do it—specifically. BTI research reveals 7 key differences between the BTI Development Badass (BDB) firms and everyone else.1. Advance Notice of the PitchKnowing the pitch is coming before everyone else is…
Michael RynowecerMarch 6, 2019