The Mad Clientist Archives - Page 34 of 86

CMOs Placing Their Bets for 2020

Every CMO is forced to make a choice. You have tons of responsibility across a broad spectrum of strategies and tactics from which to select. But, the most successful CMOs pick at least one initiative where they go all in. This initiative is where the fire burns—where the passion lies.…

Michael RynowecerSeptember 11, 2019

The Mad Clientist

The 89 Law Firms GCs Recommend Most

Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. Fully 57% of these decision makers will hire the first firm recommended—even if this firm is recommended just…

Michael RynowecerAugust 28, 2019

The Mad Clientist

½ of Law Firms Woefully Behind in Marketing Tech

Technology provides a clear advantage. You can see more of what matters and target your resources with precision. All CMOs dream of technology prowess. BTI research reveals just over half of CMOs dream of the basics—foundational tools to drive BD. AI and advanced analytics will have to wait until CMOs…

Michael RynowecerAugust 21, 2019

The Mad Clientist

Holy S*#T – BTI Just Turned 30, It’s a Brand New World

When does a company consider itself founded? When you leave your day job and start working full time on your new gig? When you ask your attorney to file the papers? When your attorney actually files the papers? When you pay the fee and get the stamped paper saying your…

Michael RynowecerAugust 14, 2019

The Mad Clientist

What the 26 Firms in the BTI Power Elite Do Differently

Aggressive client-facing initiatives—the one reason why 15 firms are new to the BTI Power Elite 2019. These firms are acting on a targeted set of high-impact strategies—with teeth behind them. The BTI Power Elite are driving their client service and client development initiatives further than all other law firms. This…

Michael RynowecerAugust 7, 2019

The Mad Clientist

CMOs Stress Levels Surge

CMO Stress Levels Surge Business is good. The best it’s been in recent memory. So, what’s the worry? 2019 marks the first time a large number of CMOs tell us the external factors are just as stressful as the internal issues. These law firm marketing leaders see outside threats and…

Michael RynowecerJuly 17, 2019

The Mad Clientist

Law Firms with the Best Pitch

It’s your moment. You are asked to come in and pitch. The typical company will ask 14 law firms to respond to an RFP. Next, they ask 3 to 8 to come in and pitch. Your chance to make your compelling case is here. And, out of these pitches—clients say…

Michael RynowecerJuly 10, 2019

The Mad Clientist

1 Big Bad Boogeyman Adds to 3 Other Nightmares Keeping GCs Up at Night

I have never heard a top legal decision maker talk about being blindsided in my 30 years of talking to clients—until now. 100s of top legal officers echo this same sentiment and suffer loss of sleep as a result. Being Blindsided Top legal decision makers are typically thorough,…

Michael RynowecerJune 26, 2019

The Mad Clientist

The 17 Biggest Takeaways From BTI’s Mid-Year Market Update

So many changes. So hard to uncover. So easy to overlook. So lucrative for the firms who can talk risk and uncertainty. Here is a recap of our BTI Mid-Year Market Update 2019 webinar on June 19, 2019: We lay out the defining new trends and opportunities changing the market.…

Michael RynowecerJune 19, 2019

The Mad Clientist

Here’s Exactly How the Raytheon UTX Deal Impacts Every Single Law Firm

Deals are getting bigger than anyone is thinking about. Way bigger. Older established companies—Raytheon, UTX, Fiat Chrysler, and Renault come to mind—now see M&A as only 1 of a small number of strategies to drive growth, reduce costs, create the necessary scale to compete, or take on the massive R&D…

Michael RynowecerJune 12, 2019