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Michael RynowecerNovember 25, 2017
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The 4 Biggest Client Service Turkeys of 2017
Next week we will give thanks for all our good fortune. This week, The Mad Clientist gives thanks for all we can learn from the most egregious acts of client service. While these may provide a few laughs, they also provide insight into how clients think about their interactions and…
Michael RynowecerNovember 15, 2017
How The BTI Client Service 30 Outperforms Everyone Else
This week The Mad Clientist shares 6 key things The BTI Client Service 30 do to outperform their competition and deliver the very best client service to their clients—and potential clients.You can view the video below, or on YouTube directly here: https://youtu.be/JPw-5twKjSM We’ll be releasing videos here on The Mad…
Michael RynowecerNovember 13, 2017
Unspoken Criteria Clients Use to Evaluate Your RFP
Clients are becoming much more skilled in evaluating law firms. They are on the lookout for clues as to what they will get once they hire a firm. Top legal decision makers see so many pitches and presentations they have now developed a clear set of criteria—some of which they…
Michael RynowecerNovember 8, 2017
3 Techniques to Build Stronger Client Relationships–Part 2: Setting Client Expectations
Setting client expectations is all about eliminating surprises for your client. BTI Principal Jennifer Dezso shares 11 prompts for attorneys to use to help set client expectations, AND describe the value they provide, showcase their experience, and keep everyone moving toward meeting the same objectives.You can view the video by…
Michael RynowecerNovember 6, 2017
Law Firms to Add Big to Marketing Budgets in 2018—Here’s How to Get Yours
13% of law firm CMOs are trying to hide their smiles. They snagged big increases in their budgets—just over $1 million per firm.* Their goal is simple—keeping clients, growing clients, and getting new ones. Their success in justifying their new budgets comes from emphasizing the risk of not spending the…
Michael RynowecerNovember 1, 2017