The Mad Clientist - The BTI Consulting Group

Clients Shorten Short Lists

Clients Shorten Short ListsEveryone wants to at least be on the short list. But clients want no part of it—trimming their short lists by 1% this year and 22% over the last 3. Clients indicate they want more knowledge from fewer firms. They have cut their law firm rosters to…

Michael RynowecerMay 21, 2018

The Mad Clientist

14 Firms Move Up in the BTI Brand Elite 28 for 2018

Try as you might to manage, control, focus, and provide clarity—ultimately clients define your brand based on their experience with you. Law firm brands are volatile. Clients change their perceptions of law firms based on their direct and indirect experience.Despite this, or perhaps because of these changes—clients identify 4 new…

Michael RynowecerMay 16, 2018

The Mad Clientist

9 Differentiators Driving Your Brand, Hirability, and Rates

So many things brand your law firm—some intentional, some not. But, despite the plethora of actions and inactions your firm engages in every day—9 rise to the top. These 9 branding attributes define your hirability, your brand, and your ability to garner premium rates. 9 factors are proven to break through…

Michael RynowecerMay 9, 2018

The Mad Clientist

Brush Up Your Resume, Here Are the Best Jobs in the Future of Law

Every law firm, every company has a tell. New positions at your firm tell the world so much about your strategic intent. You can tell if the firm is bold, passive, locked in the past, or unsure about the future—but everyone will know what story you’re telling with these positions,…

Michael RynowecerMay 2, 2018

The Mad Clientist

Clients have 2 big sources of insomnia. Law firms only cause 1.

Top legal officers are questioning themselves and their strategies. Something they don’t often do. And it’s keeping them up at night. The decision makers are unnerved by their law firms’ behavior—as they are now relying on their outside counsel more than ever before.Almost 30% of corporate counsel are unnerved because…

Michael RynowecerApril 25, 2018

The Mad Clientist

6 Killer Rules to Developing Business

The best business developers play by different rules than everyone else. Some rules come naturally and others are learned. Aspiring rainmakers can learn from the best. BTI isolated rules which serve as guideposts for those who bring in the most business. These are the 6 rules for killer business development.…

Michael RynowecerApril 18, 2018

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Clients Shorten Short Lists

14 Firms Move Up in the BTI Brand Elite 28 for 2018

9 Differentiators Driving Your Brand, Hirability, and Rates

Brush Up Your Resume, Here Are the Best Jobs in the Future of Law

Clients have 2 big sources of insomnia. Law firms only cause 1.

6 Killer Rules to Developing Business