The Mad Clientist - The BTI Consulting Group

Law Firms Embrace Funky Billing, Go Rogue

Clients are seeing the funkiest and even what they describe as “slippery bills” from their law firms. We are not talking about isolated incidents; fully 38% of clients tell us about slipshod bills—doubling the 19% of last year. Why are clients using such strong language? Judge for yourself: And then…

Michael RynowecerMay 1, 2019

The Mad Clientist

5 Trends Shaping Legal Marketing in 2019

Michael RynowecerApril 24, 2019

The Mad Clientist

Benchmarking Law Firm Marketing and Business Development Budgets and Staffing

Understand the on-going dynamic of law firms’ investment in Marketing and Business Development. Garnered from more than 130 interviews with leading marketing executives across a diverse range of firms, the report's compelling analysis points to successful strategies in response to a changing market. Details include overall market trends along with…

Michael RynowecerApril 24, 2019

The Mad Clientist

Only 7 Things Drive Law Firm CMOs Crazy

CMOs are quick to point out how the attorneys are the best part of the job. But, some attorneys do a good job of driving them absolutely crazy.4 of the 7 sources of CMO frustration start with attorneys—a small number of attorneys, but attorneys none the less. Attorneys don’t have…

Michael RynowecerApril 17, 2019

The Mad Clientist

22% of Clients Bring on New GCs: New Game, New Rules, New Rates

22% of clients are disrupting the market right now. These are the new GCs. Half of these have been in place for less than 12 months. Another half have been in place 23 months—just enough to get their sea legs. We see 2 big implications for law firms: This is…

Michael RynowecerApril 10, 2019

The Mad Clientist

7 Ways Client Service All Stars are Different: You Can Implement Them Now

Each year, The BTI Client Service All-Stars manage to up their game. They know how to push client service beyond its current limits. They know how to break through not only the clutter of competition, but the self-imposed client service limits some attorneys face. Here are 7 examples of superior…

Michael RynowecerApril 3, 2019

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Law Firms Embrace Funky Billing, Go Rogue

5 Trends Shaping Legal Marketing in 2019

Benchmarking Law Firm Marketing and Business Development Budgets and Staffing

Only 7 Things Drive Law Firm CMOs Crazy

22% of Clients Bring on New GCs: New Game, New Rules, New Rates

7 Ways Client Service All Stars are Different: You Can Implement Them Now