The Mad Clientist

Are You Pursuing the Right Clients?

By June 19, 2017April 16th, 2020No Comments

Cracking the code to business development offers significant financial benefits. So why have only a select few—10.8% of all law firms—figured out a marketing and business development strategy to drive faster growth and build bigger relationships than other firms.

Jennifer Dezso, BTI Principal, walks through the first marketing & business development strategy to implement or improve on to join this elite group: selecting and pursuing specific target clients and prospects. 

You can view the video below, or on YouTube directly here:

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