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The 30 Best Law Firms for Client Service: The Three-peat Champ, the High-Fliers, and the Newcomers The Mad Clientist

The 30 Best Law Firms for Client Service: The Three-peat Champ, the High-Fliers, and the Newcomers

Clients have spoken, voted and ranked. Skadden is best at client service for 3 years in a row. Hogan Lovells soars as does McGuireWoods and BakerHostetler. The client service race is on and new players are mixing up the game. In each of the last 15 years The BTI Consulting…
Michael Rynowecer
December 9, 2015
CMOs Give D- to Digital and Traditional Agencies on Integrated Strategies The Mad Clientist

CMOs Give D- to Digital and Traditional Agencies on Integrated Strategies

CMOs rate their agencies a D- at bringing the digital and traditional worlds together.At a time when most agencies are promoting their ability to provide clients with high-quality integrated services across domains, most CMOs are having a different experience. CMOs worry about brands and messages being diluted because agencies don’t…
Michael Rynowecer
October 9, 2015
51.7% of CMOs Have Switched AORs—More to Come The Mad Clientist

51.7% of CMOs Have Switched AORs—More to Come

Winning clients isn’t the main problem for agencies—keeping them is. AORs are replaced on a 3- to 4-year rotating basis. Nearly half of CMOs point to poor client service as the leading driver for switching AORs.High churn rates indicate agencies are predominantly involved in individualized—not institutionalized—relationships. These project- or person-based…
Michael Rynowecer
October 5, 2015