Report Archives - The BTI Consulting Group

How Law Firms Smother Their Lateral Partners and Make Them Bolt

Lateral partners don’t fail. Firms fail them. The most talented laterals arrive with instincts honed for speed, autonomy, and action – the traits making them rainmakers at their prior firm. And the traits you admire. So what goes wrong? After dozens of conversations with top rainmakers, both pre- and post-move,…

BTIConsultingMay 7, 2025

The Mad Clientist

86% of CMOs Using Gen AI – Here’s How

The “If” is dead. Now, it’s all about how and what. 86% of law firm marketing leaders are already using Generative AI. The debate is over. It’s no longer if legal marketers will adopt AI – it’s how fast and how smart. Most law firm marketing leaders (LFMLs) use Gen…

BTIConsultingApril 30, 2025

The Mad Clientist

37 Law Firms Best by Industry: High Tech, Big Pharma and Financial Services

It’s the difference between advice and answers. Advice includes an element of industry understanding and nuance. Answers state the facts. Clients pay premiums for advice. Not so much for facts. Industry understanding includes 2 key elements: industry dynamics, trends and regulatory protocols and – from a business development perspective –…

BTIConsultingApril 23, 2025

The Mad Clientist

The Rise of the Empowered CMO

A tense moment at the partner retreat: objections gaining momentum, partners digging in their heels. Then, the CMO rises from their seat, eyes blazing with conviction. “Obstacles? Sure. Hard? Absolutely. But the decisions are made. We’re doing this – and I’ll back every partner who’s in. This will succeed.” Silence…

BTIConsultingApril 16, 2025

The Mad Clientist

Clients Reveal the Most Recommended Midsize and Smaller Firms by Name

Insights, answers, and industry knowledge aren’t limited to large firms. Corporate counsel are more open to using mid- and smaller-sized firms (500 attorneys or less) than at any time in recent memory. These firms are acutely aware of how garden variety client service just doesn’t cut it. A savvy group…

BTIConsultingApril 9, 2025

The Mad Clientist

Clients Single Out 23 Most Recommended Law Firms

Despite everything going on – clients are still out looking for law firms. And – one thing hasn’t changed – corporate counsel rely on a peer recommendation to select the right firm for the job. In fact, 86% of all law firm/client relationships have one thing in common – they…

BTIConsultingApril 2, 2025

The Mad Clientist

3 Law Firm Outlooks on 2025 in Trump 2.0

Law firms’ outlooks on the legal market are as divided as the nation. We asked more than 1,000 attorneys and client-facing business professionals in December 2024 how they saw the economic outlook for 2025 for their firms. The results look like this: 29.5% see 2025 as an amazing year 67.8%…

BTIConsultingJanuary 29, 2025

The Mad Clientist

5 Trends Shaping Legal Marketing in 2019

Michael RynowecerApril 24, 2019

The Mad Clientist

Clients Single Out 30 Law Firms Best at Client Service

The BTI Client Service 30 keeps putting more distance between themselves and everyone else. But, as in prior years, certain law firms manage to leap frog a whole group of competitors and land a spot in the BTI Client Service 30—knocking out others. Client service performance is dynamic, absolute, relative,…

Michael RynowecerDecember 12, 2018

The Mad Clientist

The Pendulum Swings Back to Outside Counsel

What goes around comes around. Finally. Clients are sending substantially more work to outside counsel for the 2nd year in a row. The spending increases are widespread and across the board. 10 Practice Areas Slated for Growth. 5 to Shrink.Cybersecurity and M&A Lead All Growth Spending is increasing most in…

Michael RynowecerNovember 14, 2018