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The Mad Clientist

9 Keys to Hirability, Higher Rates and Fame

Clients may know who you are, but this is just the tip of the iceberg. The real challenge is ensuring your firm’s brand moves past awareness to differentiation. Different from all others—in a good way—where your brand drives new business. Differentiation determines your hirability and how much clients will pay.…
Michael Rynowecer
April 30, 2014
The Mad Clientist

The 7 Stages of Client Relationships

For most firms, quantity and size come before strength and quality when counting clients. We always want more and bigger.  But without core strength or understanding our depth of quality, we know little about what each client relationship can be and how long it may last. Knowing where we stand with clients…
Michael Rynowecer
April 2, 2014