Mad Clientist Archives - Page 7 of 53 - The BTI Consulting Group

1 Big Bad Boogeyman Adds to 3 Other Nightmares Keeping GCs Up at Night

I have never heard a top legal decision maker talk about being blindsided in my 30 years of talking to clients—until now. 100s of top legal officers echo this same sentiment and suffer loss of sleep as a result. Being Blindsided Top legal decision makers are typically thorough,…

Michael RynowecerJune 26, 2019

The Mad Clientist

The 17 Biggest Takeaways From BTI’s Mid-Year Market Update

So many changes. So hard to uncover. So easy to overlook. So lucrative for the firms who can talk risk and uncertainty. Here is a recap of our BTI Mid-Year Market Update 2019 webinar on June 19, 2019: We lay out the defining new trends and opportunities changing the market.…

Michael RynowecerJune 19, 2019

The Mad Clientist

Here’s Exactly How the Raytheon UTX Deal Impacts Every Single Law Firm

Deals are getting bigger than anyone is thinking about. Way bigger. Older established companies—Raytheon, UTX, Fiat Chrysler, and Renault come to mind—now see M&A as only 1 of a small number of strategies to drive growth, reduce costs, create the necessary scale to compete, or take on the massive R&D…

Michael RynowecerJune 12, 2019

The Mad Clientist

How to Get Rid of BD Skeptics and Directories in One Swoop

Easy. Just wait. 24% of law firm marketing leaders say the BD skeptics will disappear in 2 years. Why? These CMOs think the combination of heightened competition, dwindling client retention, new client demands, and new GCs shopping for law firms will convert the unbelieving. And, they add, the baby boomers…

Michael RynowecerJune 5, 2019

The Mad Clientist

Clients to Law Firms: Lean and Mean Legal Teams are Dead

About 22 minutes into an in-depth client feedback interview I conducted, this client shared the real Achilles’ heel holding back the relationship. Our client, a mid-sized law firm, was steadily billing this client about $440,000 per month. Based on the feedback above, our client started offering bigger teams…

Michael RynowecerMay 29, 2019

The Mad Clientist

Clients Rank EY Law in Top 25% of Law Firm Brands

Another first—a milestone for the Big 4 as well as law firms. 694 top legal decision makers rank the EY Law brand number 138 out of the 650 legal providers serving large clients in the US. Deloitte also makes a noteworthy appearance and is ranked in the top 35%. What…

Michael RynowecerMay 22, 2019

The Mad Clientist

Fewer Firms Improving the Client Experience

Fewer law firms are showing clients innovation around improving the client experience—top legal decision makers point to 14.6% fewer firms than last year. Clients are changing their expectations and demands as they face increased complexity and uncertainty—making it harder for law firms to understand. Fewer firms can keep up or…

Michael RynowecerMay 22, 2019

The Mad Clientist

More Law Firms Earning Client Recommendations

Top legal decision makers recommend 293 law firms, 21.6% more law firms for 2019. This upswing is on the heels of a 3-year downtrend. We see 2 driving reasons: 1) A number of law firms are having success with their firmwide client service excellence initiatives—bringing new unprompted recommendations from clients.2)…

Michael RynowecerMay 22, 2019

The Mad Clientist

Clients See a Few Firms as Long-Term Leaders

Clients keep a distant eye on law firm mergers—and have bias for firms who will emerge the winners—especially for big, and potentially long, litigation or regulatory work. Every client knows a merged firm can become conflicted—and this means work for the client. Top legal decision makers name 28 fewer law…

Michael RynowecerMay 22, 2019

The Mad Clientist

More Law Firms Making Changes to Deliver More Value

Clients reported 20.2% more law firms this year than last in making changes to the way they deliver services to add more value. This translates to an additional 50 more firms. These firms are simplifying work processes, using non-lawyers, non-partner track lawyers and a host of other tools, as we…

Michael RynowecerMay 22, 2019