After a solid 6 years of increase, clients see fewer law firms moving and shaking. Clients tell us more law are doing the same new things—making it less innovative. Overall, the number of law firms clients see as movers and shakers dropped 4.2%.Clients named 3 fewer firms to the Best…
Michael RynowecerMay 21, 2019
The number of law firms clients think can handle bet-the-company matters fell by 16.1%, down to just 94 firms this year. As the complexity and stakes clients face grow higher, clients are becoming more selective and are dramatically raising their expectations. Join us in congratulating the following firms with the…
Michael RynowecerMay 20, 2019
Everyone wants to be on the short list. And clients are adding to them, lengthening their lists by 6.4% this year over last. The short list is the first stop before clients make a hiring decision. The process starts with the firms on the short list and moves on from…
Michael RynowecerMay 20, 2019
Clients are facing more complexity and uncertainty than ever before—the Economic Policy Uncertainty Index is at an all-time high. Clients gladly pay premiums for the firms who are comfortable with uncertainty and can simplify the complex. The number of firms meeting this threshold dropped substantially—a steep 22.4% from last year.…
Michael RynowecerMay 17, 2019
Skadden reclaims its position as the best-branded law firm. Benefiting directly from the increased complexity and uncertainty clients face—clients rank Skadden as the firm to turn to in bet-the-company situations more than any other firm. Fully 18 firms in the 28 Brand Elite firm improved their brand over last year.…
Michael RynowecerMay 15, 2019
A better brand means better hirability—a strong brand makes you much more attractive to clients. BTI’s brand new research with corporate counsel shows 28% of law firms are strengthening their brand in the eyes of clients. Of these, more than half improved their brand to be ranked at all-time highs—making…
Michael RynowecerMay 8, 2019
Clients are seeing the funkiest and even what they describe as “slippery bills” from their law firms. We are not talking about isolated incidents; fully 38% of clients tell us about slipshod bills—doubling the 19% of last year. Why are clients using such strong language? Judge for yourself: And then…
Michael RynowecerMay 1, 2019
CMOs are quick to point out how the attorneys are the best part of the job. But, some attorneys do a good job of driving them absolutely crazy.4 of the 7 sources of CMO frustration start with attorneys—a small number of attorneys, but attorneys none the less. Attorneys don’t have…
Michael RynowecerApril 17, 2019