Mad Clientist Archives - Page 8 of 53 - The BTI Consulting Group

Clients Say Tech Savvy Harder to Find

Law firms able to earn the tech-savvy distinction dropped 9.2% from last year, with 109 firms making the cut this year. This down from 200 law firms in 2017. Clients tell us, like the Movers & Shakers, law firms are looking the same—making it harder than prior years to leave…

Michael RynowecerMay 21, 2019

The Mad Clientist

EY Lawe

Michael RynowecerMay 21, 2019

The Mad Clientist

Clients See Fewer Movers and Shakers

After a solid 6 years of increase, clients see fewer law firms moving and shaking. Clients tell us more law are doing the same new things—making it less innovative. Overall, the number of law firms clients see as movers and shakers dropped 4.2%.Clients named 3 fewer firms to the Best…

Michael RynowecerMay 21, 2019

The Mad Clientist

Fewer Bet-the-Company Law Firms

The number of law firms clients think can handle bet-the-company matters fell by 16.1%, down to just 94 firms this year. As the complexity and stakes clients face grow higher, clients are becoming more selective and are dramatically raising their expectations. Join us in congratulating the following firms with the…

Michael RynowecerMay 20, 2019

The Mad Clientist

Clients’ Short Lists Get Longer

Everyone wants to be on the short list. And clients are adding to them, lengthening their lists by 6.4% this year over last. The short list is the first stop before clients make a hiring decision. The process starts with the firms on the short list and moves on from…

Michael RynowecerMay 20, 2019

The Mad Clientist

Fewer Premium Worthy Law Firms

Clients are facing more complexity and uncertainty than ever before—the Economic Policy Uncertainty Index is at an all-time high. Clients gladly pay premiums for the firms who are comfortable with uncertainty and can simplify the complex. The number of firms meeting this threshold dropped substantially—a steep 22.4% from last year.…

Michael RynowecerMay 17, 2019

The Mad Clientist

Skadden Reclaims Best Brand: 18 Firms Move Up in New BTI Brand Elite

Skadden reclaims its position as the best-branded law firm. Benefiting directly from the increased complexity and uncertainty clients face—clients rank Skadden as the firm to turn to in bet-the-company situations more than any other firm. Fully 18 firms in the 28 Brand Elite firm improved their brand over last year.…

Michael RynowecerMay 15, 2019

The Mad Clientist

12 Tactics Branding Your Law Firm and Boosting Hirability

A better brand means better hirability—a strong brand makes you much more attractive to clients. BTI’s brand new research with corporate counsel shows 28% of law firms are strengthening their brand in the eyes of clients. Of these, more than half improved their brand to be ranked at all-time highs—making…

Michael RynowecerMay 8, 2019

The Mad Clientist

Law Firms Embrace Funky Billing, Go Rogue

Clients are seeing the funkiest and even what they describe as “slippery bills” from their law firms. We are not talking about isolated incidents; fully 38% of clients tell us about slipshod bills—doubling the 19% of last year. Why are clients using such strong language? Judge for yourself: And then…

Michael RynowecerMay 1, 2019

The Mad Clientist

5 Trends Shaping Legal Marketing in 2019

Michael RynowecerApril 24, 2019