Legal Marketing Archives - Page 8 of 11 - The BTI Consulting Group

Only 17% of Associates Love New Salaries – Others Not So Much

Law firms are throwing money at associates in the hopes it eases the pain and makes them happy. More importantly, it will make them want to stay and deal with the soaring workload. But, compensation is only number 3 on the list of things associates really want in their law…

Michael RynowecerJune 30, 2021

The Mad Clientist

Some Mind-Boggling Statistics About Clients’ Daily Lives – and All Impact You

Trying to stand out in a crowd, or at least vying to get your client’s attention? Here are some stats about the activities in your client’s daily life against which you compete: The typical corporate counsel: Talks to 26 different partners a month — almost one a day. Sees only 4 of these partner calls adding new value —…

Michael RynowecerJune 23, 2021

The Mad Clientist

The 5 Ways Clients Measure Law Firm Performance Now

Clients still measure their law firms' performance. Workloads are surging and workforces are heading back. And corporate counsel are looking at how their law firms are delivering for them more closely than ever. The newest phase of the next normal only heightened your client’s need to measure performance. Corporate counsel…

Michael RynowecerJune 16, 2021

The Mad Clientist

The Big 4 Face One Big Client Driven Hurdle — and It May Have Just Been Solved

Client attitudes towards using the Big 4 for legal services are undergoing a sea change. Our latest research reveals 29.6% of top legal decision makers are open to hiring Big 4 lawyers and law firms. This is up from less than 5% just 5 years ago. You can’t develop a…

Michael RynowecerJune 2, 2021

The Mad Clientist

The 475 Attorneys Clients Single Out as the BTI Client Service All-Stars 2020 – By Name

Only 475 attorneys meet the ultimate test. Clients tell us there is no higher honor. Top legal decision makers single out these rare attorneys as delivering the best client service among all others — by name. Again, not just good, but better than all others. Clients are free to select…

BTIConsultingDecember 9, 2020

The Mad Clientist

15 Industries to get Increased Legal Spend in 2021

Large and small clients will spend more on outside counsel in 2021. Look for a net increase of 5.8% over 2020. Some industries will be increasing legal spending far more than others. And the spending spree may last longer than you think. Let’s start with the industries increasing the most:…

BTIConsultingNovember 18, 2020

The Mad Clientist

How the Best Attorneys Impress Their Clients

Faint glimmers of hope for changing the pandemic’s arc for the better are popping up. But the legal world is still upside down — or at least sideways. And this makes client service matter more than ever. So how do you stand out, how do you get ahead, and what…

Michael RynowecerNovember 11, 2020

The Mad Clientist

8 Trends Defining Outside Counsel Spending and New Business in 2021

Law firms can stop walking on eggshells — at least when it comes to the market and outside counsel spending. After a 2- to 3-week hiatus in March and April — spending started moving back up. Clients found themselves with a plethora of new issues all landing on top of…

Michael RynowecerNovember 4, 2020

The Mad Clientist

GCs Find High Job Satisfaction Despite Pandemic: Especially Women

GCs are highly satisfied in their jobs. 7 months into the Pandemic alongside the most contentious election anyone can remember — yet, 42% of GCs are satisfied in their jobs. But this finding masks a much more important insight. Our research reveals 58% of women GCs are highly satisfied compared…

Michael RynowecerOctober 28, 2020

The Mad Clientist

7 Months Into the Pandemic: What Clients Are Thinking Now

Clients tell us the shock is over. It may not be any easier — but it’s reality. Top legal decision makers have had time to reflect and adapt. They are thinking about what’s coming, making immediate plans, and strategizing their next moves and beyond. And, they have shared their thoughts…

Michael RynowecerOctober 21, 2020